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The new rules of marketing & PR = ho...

Scott, David Meerman.

The new rules of marketing & PR = how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The new rules of marketing & PR/ David Meerman Scott.
Reminder of title:	how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly /
remainder title:	New rules of marketing and PR
Author:	Scott, David Meerman.
Published:	Hoboken, NJ :John Wiley & Sons, : c2015.,
Description:	1 online resource (xxi, 458 p.)
Notes:	Includes index.
Subject:	Internet marketing. -
Online resource:	http://onlinelibrary.wiley.com/book/10.1002/9781119172499
ISBN:	9781119172499 (electronic bk.)

The new rules of marketing & PR = how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly /
Scott, David Meerman.

The new rules of marketing & PRhow to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly /[electronic resource] :New rules of marketing and PRDavid Meerman Scott. - 5th ed. - Hoboken, NJ :John Wiley & Sons,c2015. - 1 online resource (xxi, 458 p.)

Includes index.

ISBN: 9781119172499 (electronic bk.)

LCCN: 2015019921Subjects--Topical Terms:

559675
Internet marketing.

LC Class. No.: HF5415.1265 / .S393 2015

Dewey Class. No.: 658.8/72

The new rules of marketing & PR = how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly /
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