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Market segmentation = how to do it a...

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Dunbar, Ian, (1951-)

Market segmentation = how to do it and how to profit from it /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Market segmentation/ Malcolm McDonald and Ian Dunbar.
Reminder of title:	how to do it and how to profit from it /
Author:	McDonald, Malcolm.
other author:	Dunbar, Ian,
Published:	Chichester, West Sussex :John Wiley & Sons, : c2012.,
Description:	1 online resource (xxi, 490 p.) :ill. :
Subject:	Market segmentation. -
Online resource:	http://onlinelibrary.wiley.com/book/10.1002/9781119207863
ISBN:	9781119207863 (electronic bk.)

Market segmentation = how to do it and how to profit from it /
McDonald, Malcolm.

Market segmentationhow to do it and how to profit from it /[electronic resource] :Malcolm McDonald and Ian Dunbar. - Rev. 4th ed. - Chichester, West Sussex :John Wiley & Sons,c2012. - 1 online resource (xxi, 490 p.) :ill.

Includes bibliographical references and index.

ISBN: 9781119207863 (electronic bk.)

LCCN: 2012023996Subjects--Topical Terms:

573343
Market segmentation.

LC Class. No.: HF5415.127 / .M398 2012

Dewey Class. No.: 658.8/02

Market segmentation = how to do it and how to profit from it /
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008 181211s2012 enk ob 001 0 eng d
010 $a 2012023996
020 $a 9781119207863 (electronic bk.)
020 $z 9781118432679 (pbk.)
020 $z 1118432673 (pbk.)
035 $a 002121443
040 $a DLC $b eng $c DLC $d YDXCP $d BWX $d WAU $d NLE $d OCLCO $d CUD $d TXI $d CFI
041 0 $a eng
050 0 0 $a HF5415.127 $b .M398 2012
082 0 0 $a 658.8/02 $2 23
100 1 $a McDonald, Malcolm. $3 568116
245 1 0 $a Market segmentation $h [electronic resource] : $b how to do it and how to profit from it / $c Malcolm McDonald and Ian Dunbar.
250 $a Rev. 4th ed.
260 $a Chichester, West Sussex : $b John Wiley & Sons, $c c2012.
300 $a 1 online resource (xxi, 490 p.) : $b ill.
504 $a Includes bibliographical references and index.
588 $a Description based on print version record.
650 0 $a Market segmentation. $3 573343
700 1 $a Dunbar, Ian, $d 1951- $3 1163933
856 4 0 $u http://onlinelibrary.wiley.com/book/10.1002/9781119207863

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