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Questionnaire design : = how to plan...

Brace, Ian, (1949-)

Questionnaire design : = how to plan, structure and write survey material for effective market research /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Questionnaire design :/ Ian Brace.
Reminder of title:	how to plan, structure and write survey material for effective market research /
Author:	Brace, Ian,
Published:	London :KoganPage, : 2018.,
Description:	viii, 382 p. :ill. ; : 24 cm.;
Subject:	Marketing research - Methodology. -
ISBN:	9780749481971 (pbk.) :

Questionnaire design : = how to plan, structure and write survey material for effective market research /
Brace, Ian,1949-

Questionnaire design :how to plan, structure and write survey material for effective market research /Ian Brace. - 4th ed. - London :KoganPage,2018. - viii, 382 p. :ill. ;24 cm. - Market research in practice.

Includes bibliographical references and index.

Questionnaires are a vital tool of market research. They can draw accurate information from respondents, facilitate data processing and provide a standard against which comments and attitudes can be measured. This book explains how to plan, structure and write a questionnaire to achieve these aims.

ISBN: 9780749481971 (pbk.) :NT1198

LCCN: 2018285673Subjects--Topical Terms:

562101
Marketing research
--Methodology.

LC Class. No.: HF5415.3 / .B683 2018

Dewey Class. No.: 658.83

Questionnaire design : = how to plan, structure and write survey material for effective market research /
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100 1 $a Brace, Ian, $d 1949- $3 557569
245 1 0 $a Questionnaire design : $b how to plan, structure and write survey material for effective market research / $c Ian Brace.
250 $a 4th ed.
260 # $a London : $b KoganPage, $c 2018.
300 $a viii, 382 p. : $b ill. ; $c 24 cm.
490 0 $a Market research in practice
504 $a Includes bibliographical references and index.
520 8 $a Questionnaires are a vital tool of market research. They can draw accurate information from respondents, facilitate data processing and provide a standard against which comments and attitudes can be measured. This book explains how to plan, structure and write a questionnaire to achieve these aims.
650 # 0 $a Marketing research $x Methodology. $3 562101
650 # 0 $a Questionnaires $x Design. $3 1166930