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Digital marketing excellence : = pla...

Chaffey, Dave, (1963-)

Digital marketing excellence : = planning, optimizing and integrating online marketing /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Digital marketing excellence :/ Dave Chaffey and PR Smith.
Reminder of title:	planning, optimizing and integrating online marketing /
Author:	Chaffey, Dave,
other author:	Smith, P. R.
Published:	London ;Routledge, Taylor & Francis Group, : 2017.,
Description:	xxvii, 660 p. ;26 cm.;
Notes:	Revised edition of the authors' eMarketing excellence, first published in 2002.
Subject:	Internet marketing. -
ISBN:	9781138191709 (Pbk) :

Digital marketing excellence : = planning, optimizing and integrating online marketing /
Chaffey, Dave,1963-

Digital marketing excellence :planning, optimizing and integrating online marketing /Dave Chaffey and PR Smith. - Fifth edition. - London ;Routledge, Taylor & Francis Group,2017. - xxvii, 660 p. ;26 cm.

Revised edition of the authors' eMarketing excellence, first published in 2002.

Includes bibliographical references and index.

Preface -- Acknowledgements -- Introduction to digital marketing -- Remix -- Digital models -- Digital customers -- Social media marketing -- Designing digital experiences -- Traffic building -- Customer lifecycle communications and crm -- Managing digital marketing -- Digital marketing plan -- Glossary -- Index.

ISBN: 9781138191709 (Pbk) :NT1465

LCCN: 2016041418Subjects--Topical Terms:

559675
Internet marketing.

LC Class. No.: HF5415.1265 / .S615 2017

Dewey Class. No.: 658.8/72

Digital marketing excellence : = planning, optimizing and integrating online marketing /
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020 $a 9781138191709 (Pbk) : $c NT1465
020 $a 9781138191686 (Cloth)
020 $z 9781315640341 (ebk.)
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040 $a DLC $b eng $c DLC $d DLC $c NFU
050 0 0 $a HF5415.1265 $b .S615 2017
082 0 0 $a 658.8/72 $2 23
100 1 $a Chaffey, Dave, $d 1963- $3 562379
245 1 0 $a Digital marketing excellence : $b planning, optimizing and integrating online marketing / $c Dave Chaffey and PR Smith.
250 $a Fifth edition.
260 # $a London ; $a New York : $b Routledge, Taylor & Francis Group, $c 2017.
300 $a xxvii, 660 p. ; $c 26 cm.
500 $a Revised edition of the authors' eMarketing excellence, first published in 2002.
504 $a Includes bibliographical references and index.
505 0 # $a Preface -- Acknowledgements -- Introduction to digital marketing -- Remix -- Digital models -- Digital customers -- Social media marketing -- Designing digital experiences -- Traffic building -- Customer lifecycle communications and crm -- Managing digital marketing -- Digital marketing plan -- Glossary -- Index.
650 # 0 $a Internet marketing. $3 559675
700 1 # $a Smith, P. R. $q (Paul Russell), $d 1957- $3 1167011