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Rural marketing : = challenges and o...

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Rural marketing : = challenges and opportunities /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Rural marketing :/ Dinesh Kumar, Formerly Associate Professor, Birla Institute of Management Technology (BIMTECH), Greater Noida, Punam Gupta, Associate Professor, Dev Samaj College for Women, Chandigarh.
Reminder of title:	challenges and opportunities /
Author:	Kumar, Dinesh,
other author:	Gupta, Punam.
Published:	Thousand Oaks :SAGE Publications India Pvt. Ltd., : 2017.,
Description:	xxix, 494, I-8 p. :ill. ; : 24 cm.;
Notes:	Includes index.
Subject:	Marketing - India. -
Subject:	India - Religion. -
ISBN:	9789386062765 (Pbk) :

Rural marketing : = challenges and opportunities /
Kumar, Dinesh,1937 December 2-

Rural marketing :challenges and opportunities /Dinesh Kumar, Formerly Associate Professor, Birla Institute of Management Technology (BIMTECH), Greater Noida, Punam Gupta, Associate Professor, Dev Samaj College for Women, Chandigarh. - Thousand Oaks :SAGE Publications India Pvt. Ltd.,2017. - xxix, 494, I-8 p. :ill. ;24 cm.

Includes index.

Preface -- Acknowledgements -- About the authors -- The rural market -- Introduction to rural marketing -- The rural market -- The rural consumer -- Strategies for rural marketing -- Rural marketing strategy -- Marketing approach and rural research -- Distribution channels for rural areas -- Pricing and marketing communication in rural markets -- Marketing for rural areas -- Agribusiness -- Marketing of agricultural produce -- ICT in rural marketing -- Management of sales force in rural marketing -- Future of rural marketing -- Index.

ISBN: 9789386062765 (Pbk) :NT1188

LCCN: 2017008578Subjects--Topical Terms:

780269
Marketing
--India.Subjects--Geographical Terms:

784969
India
--Religion.

LC Class. No.: HF5415.12.I5 / K86 2017

Dewey Class. No.: 658.800954/091734

Rural marketing : = challenges and opportunities /
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245 1 0 $a Rural marketing : $b challenges and opportunities / $c Dinesh Kumar, Formerly Associate Professor, Birla Institute of Management Technology (BIMTECH), Greater Noida, Punam Gupta, Associate Professor, Dev Samaj College for Women, Chandigarh.
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