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Social media data mining and analytics /

Szabo, Gabor.

Social media data mining and analytics /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Social media data mining and analytics // Gabor Szabo ... [et al.].
other author:	Szabo, Gabor.
Published:	Indianapolis, IN :John Wiley & Sons, : c2019.,
Description:	xxxv, 316 p. :ill. ; : 24 cm.;
Notes:	Includes index.
Subject:	Data mining. -
ISBN:	9781118824856 (pbk.) :

Social media data mining and analytics /
Social media data mining and analytics /Gabor Szabo ... [et al.]. - Indianapolis, IN :John Wiley & Sons,c2019. - xxxv, 316 p. :ill. ;24 cm.

Includes index.

"Social media is a rich source of big data, so much so that 90% of Fortune 500 companies are investing in big data initiatives to help them predict consumer behavior. Knowing the most effective ways to mine social media data can help you acquire information that generates amazing business results. Social media is unstructured, dynamic, and future-oriented. Effective, insightful data mining requires new analytical tools and techniques. Written by experts at social networking companies, Social Media Data Mining and Analytics provides a hands-on course that teaches you how to use state-of-the-art tools and sophisticated data mining techniques specifically geared to social media. It digs deeply into the mechanics of collecting and applying social media data to understand customers, define trends, and make predictions that can improve analytics for growth and sales. "--Amazon.com.

ISBN: 9781118824856 (pbk.) :NT1391

Nat. Bib. No.: GBB504756bnbSubjects--Topical Terms:

528622
Data mining.

LC Class. No.: HF5415.32 / .S93 2019

Dewey Class. No.: 658.83402856312

Social media data mining and analytics /
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020 $a 9781118824856 (pbk.) : $c NT1391
020 $a 1118824857 (pbk.)
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020 $a 9781118824894 (ebk.)
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082 0 4 $a 658.83402856312 $2 23
245 0 0 $a Social media data mining and analytics / $c Gabor Szabo ... [et al.].
260 $a Indianapolis, IN : $b John Wiley & Sons, $c c2019.
300 $a xxxv, 316 p. : $b ill. ; $c 24 cm.
500 $a Includes index.
520 $a "Social media is a rich source of big data, so much so that 90% of Fortune 500 companies are investing in big data initiatives to help them predict consumer behavior. Knowing the most effective ways to mine social media data can help you acquire information that generates amazing business results. Social media is unstructured, dynamic, and future-oriented. Effective, insightful data mining requires new analytical tools and techniques. Written by experts at social networking companies, Social Media Data Mining and Analytics provides a hands-on course that teaches you how to use state-of-the-art tools and sophisticated data mining techniques specifically geared to social media. It digs deeply into the mechanics of collecting and applying social media data to understand customers, define trends, and make predictions that can improve analytics for growth and sales. "--Amazon.com.
650 0 $a Data mining. $3 528622
650 0 $a Social media $x Data processing. $3 1168059
650 0 $a Business planning $x Data processing. $3 744079
650 0 $a Consumer behavior $x Forecasting. $3 860474
650 0 $a Consumer profiling $x Data processing. $3 1168058
700 1 $a Szabo, Gabor. $3 1168057