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Exploring the Role of Somatic Marker...

ProQuest Information and Learning Co.

Exploring the Role of Somatic Markers in Consumer Behavior.

Record Type:	Language materials, manuscript : Monograph/item
Title/Author:	Exploring the Role of Somatic Markers in Consumer Behavior./
Author:	Park, Joowon.
Description:	1 online resource (118 pages)
Notes:	Source: Dissertation Abstracts International, Volume: 79-02(E), Section: A.
Contained By:	Dissertation Abstracts International79-02A(E).
Subject:	Marketing. -
Online resource:	click for full text (PQDT)
ISBN:	9780355279856

Exploring the Role of Somatic Markers in Consumer Behavior.
Park, Joowon.

Exploring the Role of Somatic Markers in Consumer Behavior. - 1 online resource (118 pages)

Source: Dissertation Abstracts International, Volume: 79-02(E), Section: A.

Thesis (Ph.D.)

Includes bibliographical references

The dissertation is composed of two papers, and attempts to draw a more complete picture of the processes underlying consumers' emotional experiences by studying antecedents of somatic marker activation and the downstream impact of activated somatic states on consumer behavior.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2018

Mode of access: World Wide Web

ISBN: 9780355279856Subjects--Topical Terms:

557931
Marketing.
Index Terms--Genre/Form:

554714
Electronic books.

Exploring the Role of Somatic Markers in Consumer Behavior.
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007 cr mn||||a|a||
008 190606s2017 xx obm 000 0 eng d
020 $a 9780355279856
035 $a (MiAaPQ)AAI10599504
035 $a (MiAaPQ)cornellgrad:10335
035 $a AAI10599504
040 $a MiAaPQ $b eng $c MiAaPQ
099 $a TUL $f hyy $c available through World Wide Web
100 1 $a Park, Joowon. $3 1179471
245 1 0 $a Exploring the Role of Somatic Markers in Consumer Behavior.
264 0 $c 2017
300 $a 1 online resource (118 pages)
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
500 $a Source: Dissertation Abstracts International, Volume: 79-02(E), Section: A.
500 $a Adviser: Manoj K. Thomas.
502 $a Thesis (Ph.D.) $c Cornell University $d 2017.
504 $a Includes bibliographical references
520 $a The dissertation is composed of two papers, and attempts to draw a more complete picture of the processes underlying consumers' emotional experiences by studying antecedents of somatic marker activation and the downstream impact of activated somatic states on consumer behavior.
520 $a The first paper studies the downstream impact of activated somatic states on consumers' experience of regret. This paper challenges the predominant view in the literature that regret is a cognitive emotion that stems from deliberation by showing that the experience of regret can stem from spontaneous bodily arousal.
520 $a The second paper examines an antecedent and downstream consequences of somatic marker activation in a consumption setting. By examining how modes of payment (i.e., cash vs. card) impact the activation of somatic states and how the somatic states curb impulsive purchase intention, this paper contributes to the literature on mode of payment through more fundamental conceptualization of underlying emotional processes.
533 $a Electronic reproduction. $b Ann Arbor, Mich. : $c ProQuest, $d 2018
538 $a Mode of access: World Wide Web
650 4 $a Marketing. $3 557931
655 7 $a Electronic books. $2 local $3 554714
690 $a 0338
710 2 $a ProQuest Information and Learning Co. $3 1178819
710 2 $a Cornell University. $b Management. $3 1179472
773 0 $t Dissertation Abstracts International $g 79-02A(E).
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10599504 $z click for full text (PQDT)

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