國立虎尾科技大學 |

Reading News on Smartphones : = How do Mood, Modality Interactivity, and News Story Length Influence User Engagement?

Record Type:	Language materials, manuscript : Monograph/item
Title/Author:	Reading News on Smartphones :/
Reminder of title:	How do Mood, Modality Interactivity, and News Story Length Influence User Engagement?
Author:	Wang, Ruoxu.
Description:	1 online resource (84 pages)
Notes:	Source: Dissertation Abstracts International, Volume: 78-11(E), Section: A.
Contained By:	Dissertation Abstracts International78-11A(E).
Subject:	Mass communication. -
Online resource:	click for full text (PQDT)
ISBN:	9781369992472

Reading News on Smartphones : = How do Mood, Modality Interactivity, and News Story Length Influence User Engagement?
Wang, Ruoxu.

Reading News on Smartphones :How do Mood, Modality Interactivity, and News Story Length Influence User Engagement? - 1 online resource (84 pages)

Source: Dissertation Abstracts International, Volume: 78-11(E), Section: A.

Thesis (Ph.D.)

Includes bibliographical references

Reading news on smartphones has become a primary activity among smartphone users. A 2 (Mood: Positive vs. Negative) x 2 (Modality Interactivity: Scrolling vs. Swiping) x 2 (Length: Long form vs. Short Form) x 2 (Topic: Zika vs. West Nile) between subject experiment (N = 332) was conducted to examine the effects of mood, modality interactivity, news story length, and topic on user engagement under the context of smartphone news reading.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2018

Mode of access: World Wide Web

ISBN: 9781369992472Subjects--Topical Terms:

1179310
Mass communication.
Index Terms--Genre/Form:

554714
Electronic books.

Reading News on Smartphones : = How do Mood, Modality Interactivity, and News Story Length Influence User Engagement?
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100 1 $a Wang, Ruoxu. $3 1179548
245 1 0 $a Reading News on Smartphones : $b How do Mood, Modality Interactivity, and News Story Length Influence User Engagement?
264 0 $c 2017
300 $a 1 online resource (84 pages)
336 $a text $b txt $2 rdacontent
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500 $a Source: Dissertation Abstracts International, Volume: 78-11(E), Section: A.
500 $a Adviser: Michel M. Haigh.
502 $a Thesis (Ph.D.) $c The Pennsylvania State University $d 2017.
504 $a Includes bibliographical references
520 $a Reading news on smartphones has become a primary activity among smartphone users. A 2 (Mood: Positive vs. Negative) x 2 (Modality Interactivity: Scrolling vs. Swiping) x 2 (Length: Long form vs. Short Form) x 2 (Topic: Zika vs. West Nile) between subject experiment (N = 332) was conducted to examine the effects of mood, modality interactivity, news story length, and topic on user engagement under the context of smartphone news reading.
520 $a Results showed mood, modality interactivity, or news story length had no direct impact on user engagement. However, there was a combinatory effect of mood, length, and topic on dimensions of user engagement. When reading stories about Zika, happy readers showed more curiosity toward the long form story than the short form story. Sad readers showed equal curiosity toward the long form Zika story and the short form Zika story. Participants in the sad mood condition reading stories about the West Nile virus showed more curiosity toward the long form news story compared with the happy readers. Participants in the happy mood condition showed more curiosity toward the short form news story compared with the sad readers.
520 $a A significant three-way interaction among mood, length, and topic on credibility was also discovered. The long form Zika story was generally perceived as more credible than the short form news story regardless of the mood condition. Sad readers perceived the short form story as more credible than the long form story about West Nile. Happy readers perceived the short form West Nile story as equally credible as the long form story.
533 $a Electronic reproduction. $b Ann Arbor, Mich. : $c ProQuest, $d 2018
538 $a Mode of access: World Wide Web
650 4 $a Mass communication. $3 1179310
655 7 $a Electronic books. $2 local $3 554714
690 $a 0708
710 2 $a ProQuest Information and Learning Co. $3 1178819
710 2 $a The Pennsylvania State University. $b Communications. $3 1179549
773 0 $t Dissertation Abstracts International $g 78-11A(E).
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10629144 $z click for full text (PQDT)