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Effects of Instant Activism : = How Social Media Hoaxes Mobilize Publics on GMO Labeling Issues.

Record Type:	Language materials, manuscript : Monograph/item
Title/Author:	Effects of Instant Activism :/
Reminder of title:	How Social Media Hoaxes Mobilize Publics on GMO Labeling Issues.
Author:	Park, Keonyoung.
Description:	1 online resource (160 pages)
Notes:	Source: Masters Abstracts International, Volume: 57-02.
Contained By:	Masters Abstracts International57-02(E).
Subject:	Mass communication. -
Online resource:	click for full text (PQDT)
ISBN:	9780355403640

Effects of Instant Activism : = How Social Media Hoaxes Mobilize Publics on GMO Labeling Issues.
Park, Keonyoung.

Effects of Instant Activism :How Social Media Hoaxes Mobilize Publics on GMO Labeling Issues. - 1 online resource (160 pages)

Source: Masters Abstracts International, Volume: 57-02.

Thesis (M.A.)

Includes bibliographical references

This study explored how people publically engage with a politicized science issue in a social media environment. In exploring this engagement, this studied identified new types of pseudo-activism phenomena generated by participants and proposed the concept of instant activism. Instant activism suggests that sensational cues initiate heuristic information processing in the lay public. This study suggested that instant publics perform supportive actions as a reaction to instant activism. Further, this study examined the effect of social media hoaxes as a non-profit organization's wicked tool. For purposes of this study, GMO (genetically modification organisms) labeling in the US was explored as the politicized science issue.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2018

Mode of access: World Wide Web

ISBN: 9780355403640Subjects--Topical Terms:

1179310
Mass communication.
Index Terms--Genre/Form:

554714
Electronic books.

Effects of Instant Activism : = How Social Media Hoaxes Mobilize Publics on GMO Labeling Issues.
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245 1 0 $a Effects of Instant Activism : $b How Social Media Hoaxes Mobilize Publics on GMO Labeling Issues.
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500 $a Source: Masters Abstracts International, Volume: 57-02.
500 $a Adviser: Hyejoon Rim.
502 $a Thesis (M.A.) $c University of Minnesota $d 2017.
504 $a Includes bibliographical references
520 $a This study explored how people publically engage with a politicized science issue in a social media environment. In exploring this engagement, this studied identified new types of pseudo-activism phenomena generated by participants and proposed the concept of instant activism. Instant activism suggests that sensational cues initiate heuristic information processing in the lay public. This study suggested that instant publics perform supportive actions as a reaction to instant activism. Further, this study examined the effect of social media hoaxes as a non-profit organization's wicked tool. For purposes of this study, GMO (genetically modification organisms) labeling in the US was explored as the politicized science issue.
520 $a Grounded in two different theories, this study empirically examined both the perceptual and behavioral consequences of the new type of activism for the publics involved. Using motivated reasoning theory, Study 1 explored the development of instant activism by following the individuals' cognitive process. Results demonstrated that exposure to a hoax strategy had a significant impact on motivating participants to quickly process and respond to GMO labeling issues. Study 2 addressed the behavioral aspects of the instant public, building on the situational theory of problem solving. Results indicated that exposure to a hoax increased an individual's active communicative actions but had no effect on that individual's passive actions and embedded principles regarding GMO labeling issues. This early attempt to empirically examine social media hoaxes and GMO labeling issues discussed the theoretical and practical implications of the results.
533 $a Electronic reproduction. $b Ann Arbor, Mich. : $c ProQuest, $d 2018
538 $a Mode of access: World Wide Web
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710 2 $a University of Minnesota. $b Mass Communication. $3 1180550
773 0 $t Masters Abstracts International $g 57-02(E).
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10603278 $z click for full text (PQDT)