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Seeing Through the Smoke an Analysis of the Volkswagen Emissions Crisis.

Record Type:	Language materials, manuscript : Monograph/item
Title/Author:	Seeing Through the Smoke an Analysis of the Volkswagen Emissions Crisis./
Author:	Seay, Leah Jeanette.
Description:	1 online resource (72 pages)
Notes:	Source: Masters Abstracts International, Volume: 56-05.
Contained By:	Masters Abstracts International56-05(E).
Subject:	Communication. -
Online resource:	click for full text (PQDT)
ISBN:	9781369871432

Seeing Through the Smoke an Analysis of the Volkswagen Emissions Crisis.
Seay, Leah Jeanette.

Seeing Through the Smoke an Analysis of the Volkswagen Emissions Crisis. - 1 online resource (72 pages)

Source: Masters Abstracts International, Volume: 56-05.

Thesis (M.A.)

Includes bibliographical references

In September 2015, the U.S. Environmental Protection Agency accused German automaker Volkswagen of fitting more than 11 million vehicles with illegal software that caused vehicles to emit reduced amounts of toxic nitrogen oxide when detecting they were being tested but that actually emitted more than 40 times the legal standard of gases when not being tested. These "defeat cheat" devices, along with Volkswagen's reactionary crisis communication, proved to have detrimental financial, global, and environmental ramifications on the corporation. The automaker's deception also led to a loss of consumer trust in Volkswagen's vow to behave as a good corporate citizen. After recalling more than 8.5 million vehicles, ceasing the sale of numerous diesel vehicles in the U.S, and seeing its first quarterly loss in 15 years, Volkswagen managed to regain its title as number one carmaker in the world, despite scrambling to find answers to the company's worst crisis in its 79-year history. This study examines media coverage of Volkswagen's communication of its emissions crisis to key stakeholder groups and the effects of that communication on the company's reputation as a corporate citizen.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2018

Mode of access: World Wide Web

ISBN: 9781369871432Subjects--Topical Terms:

556422
Communication.
Index Terms--Genre/Form:

554714
Electronic books.

Seeing Through the Smoke an Analysis of the Volkswagen Emissions Crisis.
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500 $a Source: Masters Abstracts International, Volume: 56-05.
500 $a Adviser: Margot O. Lamme.
502 $a Thesis (M.A.) $c The University of Alabama $d 2017.
504 $a Includes bibliographical references
520 $a In September 2015, the U.S. Environmental Protection Agency accused German automaker Volkswagen of fitting more than 11 million vehicles with illegal software that caused vehicles to emit reduced amounts of toxic nitrogen oxide when detecting they were being tested but that actually emitted more than 40 times the legal standard of gases when not being tested. These "defeat cheat" devices, along with Volkswagen's reactionary crisis communication, proved to have detrimental financial, global, and environmental ramifications on the corporation. The automaker's deception also led to a loss of consumer trust in Volkswagen's vow to behave as a good corporate citizen. After recalling more than 8.5 million vehicles, ceasing the sale of numerous diesel vehicles in the U.S, and seeing its first quarterly loss in 15 years, Volkswagen managed to regain its title as number one carmaker in the world, despite scrambling to find answers to the company's worst crisis in its 79-year history. This study examines media coverage of Volkswagen's communication of its emissions crisis to key stakeholder groups and the effects of that communication on the company's reputation as a corporate citizen.
533 $a Electronic reproduction. $b Ann Arbor, Mich. : $c ProQuest, $d 2018
538 $a Mode of access: World Wide Web
650 4 $a Communication. $3 556422
655 7 $a Electronic books. $2 local $3 554714
690 $a 0459
710 2 $a ProQuest Information and Learning Co. $3 1178819
710 2 $a The University of Alabama. $b Advertising Public Relations. $3 1181288
773 0 $t Masters Abstracts International $g 56-05(E).
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10258304 $z click for full text (PQDT)