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Identifying the optimal combination of hotel room distribution channels : = A DEA analysis with a balanced scorecard approach.

Record Type:	Language materials, manuscript : Monograph/item
Title/Author:	Identifying the optimal combination of hotel room distribution channels :/
Reminder of title:	A DEA analysis with a balanced scorecard approach.
Author:	Dolasinski, Mary Jo.
Description:	1 online resource (113 pages)
Notes:	Source: Dissertation Abstracts International, Volume: 78-06(E), Section: A.
Contained By:	Dissertation Abstracts International78-06A(E).
Subject:	Business administration. -
Online resource:	click for full text (PQDT)
ISBN:	9781369528428

Identifying the optimal combination of hotel room distribution channels : = A DEA analysis with a balanced scorecard approach.
Dolasinski, Mary Jo.

Identifying the optimal combination of hotel room distribution channels :A DEA analysis with a balanced scorecard approach. - 1 online resource (113 pages)

Source: Dissertation Abstracts International, Volume: 78-06(E), Section: A.

Thesis (Ph.D.)

Includes bibliographical references

The hotel industry has experienced changes brought on by growth, customer expectations and the proliferation in the use of e-commerce and online distribution channels. Future hotel success depends on how effectively hotel revenue managers are able to manage all of the different booking channels to maximize hotel revenue.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2018

Mode of access: World Wide Web

ISBN: 9781369528428Subjects--Topical Terms:

1148568
Business administration.
Index Terms--Genre/Form:

554714
Electronic books.

Identifying the optimal combination of hotel room distribution channels : = A DEA analysis with a balanced scorecard approach.
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100 1 $a Dolasinski, Mary Jo. $3 1182380
245 1 0 $a Identifying the optimal combination of hotel room distribution channels : $b A DEA analysis with a balanced scorecard approach.
264 0 $c 2016
300 $a 1 online resource (113 pages)
336 $a text $b txt $2 rdacontent
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500 $a Source: Dissertation Abstracts International, Volume: 78-06(E), Section: A.
500 $a Adviser: Tianshu Zheng.
502 $a Thesis (Ph.D.) $c Iowa State University $d 2016.
504 $a Includes bibliographical references
520 $a The hotel industry has experienced changes brought on by growth, customer expectations and the proliferation in the use of e-commerce and online distribution channels. Future hotel success depends on how effectively hotel revenue managers are able to manage all of the different booking channels to maximize hotel revenue.
520 $a This study represents a new approach for hotels, the use of a Data Envelopment Analysis-Balanced Scorecard (DEA-BSC) model to measure efficiency of distribution channel mix as measured by balanced scorecard results. DEA-BSC was chosen for this study because while traditional business models typically focus on one performance measure like profit, DEA-BSC considers multiple metrics simultaneously (Zhu, 2014a). Inputs for this study included the percentage of rooms sold revenue of five distribution channels including C-Res/Voice, GDS, brand.com, OTAs, and property/relationship sales. Output was consolidated BSC average. Hotels (DMUs) for the study included fifty-three select service hotels managed by a hotel management company with hotels located throughout the United States.
520 $a Findings indicated that the DEA-BSC model were able to use channel mix as inputs and consolidated BSC average as output to identify efficient (benchmark) hotels and inefficient hotels. Findings also provided measurement and direction regarding the gap between the hotels that were efficient vs. those that were not. The model could not provide information on whether one output was more effective than another in contributing to the success of a hotel (DMU), but findings generated by the DEA-BSC model provided each inefficient hotel (DMU) with benchmark comparison information to assist the inefficient hotel (DMU) to become efficient.
533 $a Electronic reproduction. $b Ann Arbor, Mich. : $c ProQuest, $d 2018
538 $a Mode of access: World Wide Web
650 4 $a Business administration. $3 1148568
655 7 $a Electronic books. $2 local $3 554714
690 $a 0310
710 2 $a ProQuest Information and Learning Co. $3 1178819
710 2 $a Iowa State University. $b Apparel, Educational Studies and Hospitality Management. $3 1182381
773 0 $t Dissertation Abstracts International $g 78-06A(E).
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10244070 $z click for full text (PQDT)