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'You must make it the fashion:' selling utopia in Roycroft and Arden, 1895-1915.

Record Type:	Language materials, manuscript : Monograph/item
Title/Author:	'You must make it the fashion:' selling utopia in Roycroft and Arden, 1895-1915./
Author:	Beyer, Rachael Anne.
Description:	1 online resource (120 pages)
Notes:	Source: Masters Abstracts International, Volume: 52-01.
Contained By:	Masters Abstracts International52-01(E).
Subject:	Art history. -
Online resource:	click for full text (PQDT)
ISBN:	9781303166471

'You must make it the fashion:' selling utopia in Roycroft and Arden, 1895-1915.
Beyer, Rachael Anne.

'You must make it the fashion:' selling utopia in Roycroft and Arden, 1895-1915. - 1 online resource (120 pages)

Source: Masters Abstracts International, Volume: 52-01.

Thesis (M.A.)

Includes bibliographical references

The arts and crafts movement, a design style and reform movement in the late nineteenth century, formed as a reaction to the socio-economic inequities of industrialized labor in Britain before appearing in America at the turn of the century. The arts and crafts embraced simplicity and solid craftsmanship, however, the American marketplace forced the movement into a paradox when consumers demanded cheap, widely available goods. Wrapped in the ideology developed by John Ruskin and William Morris, arts and crafts goods present a unique opportunity to study the paradox between consumer dreams and realities. In the United States, Elbert Hubbard and Frank Stephens formed the arts and crafts utopian colonies of Roycroft, in East Aurora, New York, and Arden, Delaware, respectively. A comparative study of these communities is merited because the former focused on commercial endeavors while the latter preferred to follow political and educational pursuits over the production of goods. Furthermore, the managerial styles of Elbert Hubbard and Frank Stephens determined each community's subsequent relationship with middle-class consumers as they took their goods to market. Roycroft and Arden both used the discourse of the arts and crafts movement to financially support their goals; at the same time, they contributed to the discourse by modifying its language to meet consumer desires, and expanded it to include a greater body of adherents who used, accepted, or assimilated the movement as they so chose. The framework developed by Roycroft and Arden familiarized the public with the design style, while putting tools into place that would allow consumers to attempt a lifestyle of authenticity if they so wished it. The arts and crafts movement, as presented by the colonies, allowed consumers to embrace or discard the ideological tenets, and therefore claim or reject the sense of authenticity that perceivably accompanied the goods.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2018

Mode of access: World Wide Web

ISBN: 9781303166471Subjects--Topical Terms:

1180038
Art history.
Index Terms--Genre/Form:

554714
Electronic books.

'You must make it the fashion:' selling utopia in Roycroft and Arden, 1895-1915.
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245 1 0 $a 'You must make it the fashion:' selling utopia in Roycroft and Arden, 1895-1915.
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500 $a Source: Masters Abstracts International, Volume: 52-01.
500 $a Adviser: John W. Monroe.
502 $a Thesis (M.A.) $c Iowa State University $d 2013.
504 $a Includes bibliographical references
520 $a The arts and crafts movement, a design style and reform movement in the late nineteenth century, formed as a reaction to the socio-economic inequities of industrialized labor in Britain before appearing in America at the turn of the century. The arts and crafts embraced simplicity and solid craftsmanship, however, the American marketplace forced the movement into a paradox when consumers demanded cheap, widely available goods. Wrapped in the ideology developed by John Ruskin and William Morris, arts and crafts goods present a unique opportunity to study the paradox between consumer dreams and realities. In the United States, Elbert Hubbard and Frank Stephens formed the arts and crafts utopian colonies of Roycroft, in East Aurora, New York, and Arden, Delaware, respectively. A comparative study of these communities is merited because the former focused on commercial endeavors while the latter preferred to follow political and educational pursuits over the production of goods. Furthermore, the managerial styles of Elbert Hubbard and Frank Stephens determined each community's subsequent relationship with middle-class consumers as they took their goods to market. Roycroft and Arden both used the discourse of the arts and crafts movement to financially support their goals; at the same time, they contributed to the discourse by modifying its language to meet consumer desires, and expanded it to include a greater body of adherents who used, accepted, or assimilated the movement as they so chose. The framework developed by Roycroft and Arden familiarized the public with the design style, while putting tools into place that would allow consumers to attempt a lifestyle of authenticity if they so wished it. The arts and crafts movement, as presented by the colonies, allowed consumers to embrace or discard the ideological tenets, and therefore claim or reject the sense of authenticity that perceivably accompanied the goods.
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538 $a Mode of access: World Wide Web
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655 7 $a Electronic books. $2 local $3 554714
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710 2 $a Iowa State University. $b History. $3 1182584
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