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Consumer responses to implied motion...

Taillon, Brian Joseph.

Consumer responses to implied motion in advertising.

Record Type:	Language materials, manuscript : Monograph/item
Title/Author:	Consumer responses to implied motion in advertising./
Author:	Taillon, Brian Joseph.
Description:	1 online resource (98 pages)
Notes:	Source: Dissertation Abstracts International, Volume: 79-01(E), Section: A.
Subject:	Marketing. -
Online resource:	click for full text (PQDT)
ISBN:	9780355399110

Consumer responses to implied motion in advertising.
Taillon, Brian Joseph.

Consumer responses to implied motion in advertising. - 1 online resource (98 pages)

Source: Dissertation Abstracts International, Volume: 79-01(E), Section: A.

Thesis (Ph.D.)--New Mexico State University, 2017.

Includes bibliographical references

Implied motion is a set of visual techniques that can create the experience of dynamic imagery in viewers' imagination. Even in print ads, implied motion is designed to facilitate a sense of movement that the viewer can perceive, imagine, and continue in his or her mind without the presence of real motion. This dissertation investigates the effects of implied motion in print ads by integrating theoretical and methodological perspectives from art, design, and experimental aesthetics as well as cognitive and evolutionary psychology. Results indicate the importance of considering implied motion as an ad element. Additionally, this study provides scholars and practitioners with insight into how implied motion may be used more effectively with different products in ads to increase attention and persuasive reactions. This research also provides direction for future work on implied motion.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2018

Mode of access: World Wide Web

ISBN: 9780355399110Subjects--Topical Terms:

557931
Marketing.
Index Terms--Genre/Form:

554714
Electronic books.

Consumer responses to implied motion in advertising.
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100 1 $a Taillon, Brian Joseph. $3 1185025
245 1 0 $a Consumer responses to implied motion in advertising.
264 0 $c 2017
300 $a 1 online resource (98 pages)
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
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500 $a Source: Dissertation Abstracts International, Volume: 79-01(E), Section: A.
500 $a Adviser: Bruce A. Huhmann.
502 $a Thesis (Ph.D.)--New Mexico State University, 2017.
504 $a Includes bibliographical references
520 $a Implied motion is a set of visual techniques that can create the experience of dynamic imagery in viewers' imagination. Even in print ads, implied motion is designed to facilitate a sense of movement that the viewer can perceive, imagine, and continue in his or her mind without the presence of real motion. This dissertation investigates the effects of implied motion in print ads by integrating theoretical and methodological perspectives from art, design, and experimental aesthetics as well as cognitive and evolutionary psychology. Results indicate the importance of considering implied motion as an ad element. Additionally, this study provides scholars and practitioners with insight into how implied motion may be used more effectively with different products in ads to increase attention and persuasive reactions. This research also provides direction for future work on implied motion.
533 $a Electronic reproduction. $b Ann Arbor, Mich. : $c ProQuest, $d 2018
538 $a Mode of access: World Wide Web
650 4 $a Marketing. $3 557931
655 7 $a Electronic books. $2 local $3 554714
690 $a 0338
710 2 $a ProQuest Information and Learning Co. $3 1178819
710 2 $a New Mexico State University. $3 845459
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10678639 $z click for full text (PQDT)

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