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The Challenges of an Athletic Direct...

ProQuest Information and Learning Co.

The Challenges of an Athletic Director of Communications at a Division I University.

Record Type:	Language materials, manuscript : Monograph/item
Title/Author:	The Challenges of an Athletic Director of Communications at a Division I University./
Author:	Marquard, Erica Michelle.
Description:	1 online resource (38 pages)
Notes:	Source: Masters Abstracts International, Volume: 56-05.
Subject:	Communication. -
Online resource:	click for full text (PQDT)
ISBN:	9781369887501

The Challenges of an Athletic Director of Communications at a Division I University.
Marquard, Erica Michelle.

The Challenges of an Athletic Director of Communications at a Division I University. - 1 online resource (38 pages)

Source: Masters Abstracts International, Volume: 56-05.

Thesis (M.A.)--Clemson University, 2017.

Includes bibliographical references

Sports communication has become one of the rising career choices for college students today. When looking at the rise of people's interest in sports, the search for sports-related jobs has increased as well. The goal of this thesis was to identify the requirements that go into being a successful athletic director of communication at a NCAA Division I university, along with giving an individual who wants to pursue a career in collegiate sports some insight as to what is required for this particular career field. During this process, eight athletic directors of communications were interviewed via email. All schools were Division I universities and all were located in different regions of the country. Once the interviews were complete, they were coded and analyzed thoroughly to determine the themes and challenges that athletic directors of communications face. Five major themes emerged throughout the coding process. The themes were: education, experiences/internships, key traits that are needed within athletic communication, departmental changes, and social media.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2018

Mode of access: World Wide Web

ISBN: 9781369887501Subjects--Topical Terms:

556422
Communication.
Index Terms--Genre/Form:

554714
Electronic books.

The Challenges of an Athletic Director of Communications at a Division I University.
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100 1 $a Marquard, Erica Michelle. $3 1185681
245 1 4 $a The Challenges of an Athletic Director of Communications at a Division I University.
264 0 $c 2017
300 $a 1 online resource (38 pages)
336 $a text $b txt $2 rdacontent
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500 $a Source: Masters Abstracts International, Volume: 56-05.
500 $a Adviser: Dr. David Blakesley.
502 $a Thesis (M.A.)--Clemson University, 2017.
504 $a Includes bibliographical references
520 $a Sports communication has become one of the rising career choices for college students today. When looking at the rise of people's interest in sports, the search for sports-related jobs has increased as well. The goal of this thesis was to identify the requirements that go into being a successful athletic director of communication at a NCAA Division I university, along with giving an individual who wants to pursue a career in collegiate sports some insight as to what is required for this particular career field. During this process, eight athletic directors of communications were interviewed via email. All schools were Division I universities and all were located in different regions of the country. Once the interviews were complete, they were coded and analyzed thoroughly to determine the themes and challenges that athletic directors of communications face. Five major themes emerged throughout the coding process. The themes were: education, experiences/internships, key traits that are needed within athletic communication, departmental changes, and social media.
533 $a Electronic reproduction. $b Ann Arbor, Mich. : $c ProQuest, $d 2018
538 $a Mode of access: World Wide Web
650 4 $a Communication. $3 556422
650 4 $a Sports Management. $3 1180497
650 4 $a Higher education administration. $3 1148709
655 7 $a Electronic books. $2 local $3 554714
690 $a 0459
690 $a 0430
690 $a 0446
710 2 $a ProQuest Information and Learning Co. $3 1178819
710 2 $a Clemson University. $b English. $3 1179307
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10274358 $z click for full text (PQDT)

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