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New Media Approaches to Presidential Campaigning : = Barack Obama's Centralized Control and Ron Paul's Spontaneous Organization in 2008 and 2012.

Record Type:	Language materials, manuscript : Monograph/item
Title/Author:	New Media Approaches to Presidential Campaigning :/
Reminder of title:	Barack Obama's Centralized Control and Ron Paul's Spontaneous Organization in 2008 and 2012.
Author:	Chen, Hui Jung.
Description:	1 online resource (253 pages)
Notes:	Source: Dissertation Abstracts International, Volume: 79-03(E), Section: A.
Contained By:	Dissertation Abstracts International79-03A(E).
Subject:	Mass communication. -
Online resource:	click for full text (PQDT)
ISBN:	9780355392111

New Media Approaches to Presidential Campaigning : = Barack Obama's Centralized Control and Ron Paul's Spontaneous Organization in 2008 and 2012.
Chen, Hui Jung.

New Media Approaches to Presidential Campaigning :Barack Obama's Centralized Control and Ron Paul's Spontaneous Organization in 2008 and 2012. - 1 online resource (253 pages)

Source: Dissertation Abstracts International, Volume: 79-03(E), Section: A.

Thesis (Ph.D.)--The University of Texas at Dallas, 2017.

Includes bibliographical references

Media and politics are a developing ecology of mutual evolution in presidential campaigns. Political media and mediated politics play an ever-increasing role in the dissemination and discussion of social and political information. They impact the way we perceive politics, approach culture and society, and understand and interact with the world. The relationship between media and politics is an evolution that can be traced through time with the use of developing media technologies of traditional media in past presidential campaign strategies to new media strategies in present practices. In the last few decades, two media shifts have marked key moments in the growing influence of media and presidential electoral politics---the use of television in presidential debates in the 1960s and the incorporation of Internet capabilities in the 2000s. This dissertation examines the form and context of media and politics, focusing on Barack Obama and Ron Paul in the 2008 and 2012 presidential elections. The two candidates were covered differently by mainstream media which affected their new media campaign strategies---Obama from a centralized control approach and Paul using spontaneous organization.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2018

Mode of access: World Wide Web

ISBN: 9780355392111Subjects--Topical Terms:

1179310
Mass communication.
Index Terms--Genre/Form:

554714
Electronic books.

New Media Approaches to Presidential Campaigning : = Barack Obama's Centralized Control and Ron Paul's Spontaneous Organization in 2008 and 2012.
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