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Engaging Arts Audiences through Tech...

Drexel University.

Engaging Arts Audiences through Technology.

Record Type:	Language materials, manuscript : Monograph/item
Title/Author:	Engaging Arts Audiences through Technology./
Author:	Nicholas, C. Jade.
Description:	1 online resource (62 pages)
Notes:	Source: Masters Abstracts International, Volume: 57-01.
Contained By:	Masters Abstracts International57-01(E).
Subject:	Arts management. -
Online resource:	click for full text (PQDT)
ISBN:	9780355320510

Engaging Arts Audiences through Technology.
Nicholas, C. Jade.

Engaging Arts Audiences through Technology. - 1 online resource (62 pages)

Source: Masters Abstracts International, Volume: 57-01.

Thesis (M.S.)--Drexel University, 2017.

Includes bibliographical references

This work explores how arts organizations have used technology to grow and develop audience engagement and participation in their organizations and the processes behind successful engagement activities. It examines two theories of target markets that arts organizations should be mindful of in engagement planning and looks at staff members' attitudes and perceptions on the use of incorporating engagement activities in the organizations. It then takes a closer look at three community-based theatres in the Southwest corner of Missouri with case studies that explain what the organizations aim to accomplish, what their current programming consists of, how they currently use technology, and their thoughts on engaging members of their communities.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2018

Mode of access: World Wide Web

ISBN: 9780355320510Subjects--Topical Terms:

1183332
Arts management.
Index Terms--Genre/Form:

554714
Electronic books.

Engaging Arts Audiences through Technology.
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006 m o u
007 cr mn||||a|a||
008 190606s2017 xx obm 000 0 eng d
020 $a 9780355320510
035 $a (MiAaPQ)AAI10624129
035 $a (MiAaPQ)drexel:11186
035 $a AAI10624129
040 $a MiAaPQ $b eng $c MiAaPQ $d NTU
100 1 $a Nicholas, C. Jade. $3 1191819
245 1 0 $a Engaging Arts Audiences through Technology.
264 0 $c 2017
300 $a 1 online resource (62 pages)
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
500 $a Source: Masters Abstracts International, Volume: 57-01.
500 $a Adviser: Andrew Zitcer.
502 $a Thesis (M.S.)--Drexel University, 2017.
504 $a Includes bibliographical references
520 $a This work explores how arts organizations have used technology to grow and develop audience engagement and participation in their organizations and the processes behind successful engagement activities. It examines two theories of target markets that arts organizations should be mindful of in engagement planning and looks at staff members' attitudes and perceptions on the use of incorporating engagement activities in the organizations. It then takes a closer look at three community-based theatres in the Southwest corner of Missouri with case studies that explain what the organizations aim to accomplish, what their current programming consists of, how they currently use technology, and their thoughts on engaging members of their communities.
520 $a Through this thesis, I found that there is no specific tactic to use technology successfully to engage your community. It is important for an organization to examine their current patrons and the community that they are a part of. They should then determine what their goal is with technology engagement and establish activities that align with it and the organization's mission and capabilities. To increase the success with technology engagement, organizations must maintain activities, monitor results of implementation, and adapt as needed.
533 $a Electronic reproduction. $b Ann Arbor, Mich. : $c ProQuest, $d 2018
538 $a Mode of access: World Wide Web
650 4 $a Arts management. $3 1183332
650 4 $a Information technology. $3 559429
655 7 $a Electronic books. $2 local $3 554714
690 $a 0424
690 $a 0489
710 2 $a ProQuest Information and Learning Co. $3 1178819
710 2 $a Drexel University. $b Arts Administration. $3 1191820
773 0 $t Masters Abstracts International $g 57-01(E).
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10624129 $z click for full text (PQDT)

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