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NewSpace : = An Era of Entrepreneurial Branding.

Record Type:	Language materials, manuscript : Monograph/item
Title/Author:	NewSpace :/
Reminder of title:	An Era of Entrepreneurial Branding.
Author:	Chatlani, Shalina.
Description:	1 online resource (117 pages)
Notes:	Source: Masters Abstracts International, Volume: 57-05.
Contained By:	Masters Abstracts International57-05(E).
Subject:	Communication. -
Online resource:	click for full text (PQDT)
ISBN:	9780355887655

NewSpace : = An Era of Entrepreneurial Branding.
Chatlani, Shalina.

NewSpace :An Era of Entrepreneurial Branding. - 1 online resource (117 pages)

Source: Masters Abstracts International, Volume: 57-05.

Thesis (M.A.)--Georgetown University, 2018.

Includes bibliographical references

With the rise in space entrepreneurial companies like SpaceX and Blue Origin, the modern day space sector paradigm appears to be much different that of a NASA-led past. In the mid-90s with the rise of frustration over NASA's perceived inability to return to the Moon or pursue a Mars mission, a number of space frontier advocates decided to take the ambition into their hands under a so-called "alt.space" turned "NewSpace" movement, which positioned NASA and its aerospace partners as slow-moving and uninspiring "OldSpace." This thesis unpacks the rhetorical origins of this terminology and the actionable differences between the two camps, ultimately to find that NewSpace is a continuation of the traditional public-private partnership framework that NASA and the U.S. Government has pursued since before the days of Apollo. Despite this reality, so-called NewSpace companies are certainly taking over part of the messaging around how society ought to be expanding into the space frontier away from a government agency. In observing how NewSpace companies manage to rhetorically, but not effectively, brand themselves as different this research posits a question of whether there are serious implications to the intrinsic individualistic and ultimately profit-seeking motives of space entrepreneurs influencing the public's perception of what ought to be happening in space in the place of a cautious government agency intended to serve public welfare.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2018

Mode of access: World Wide Web

ISBN: 9780355887655Subjects--Topical Terms:

556422
Communication.
Index Terms--Genre/Form:

554714
Electronic books.

NewSpace : = An Era of Entrepreneurial Branding.
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500 $a Source: Masters Abstracts International, Volume: 57-05.
500 $a Advisers: Evan Barba; Matthew Shindell.
502 $a Thesis (M.A.)--Georgetown University, 2018.
504 $a Includes bibliographical references
520 $a With the rise in space entrepreneurial companies like SpaceX and Blue Origin, the modern day space sector paradigm appears to be much different that of a NASA-led past. In the mid-90s with the rise of frustration over NASA's perceived inability to return to the Moon or pursue a Mars mission, a number of space frontier advocates decided to take the ambition into their hands under a so-called "alt.space" turned "NewSpace" movement, which positioned NASA and its aerospace partners as slow-moving and uninspiring "OldSpace." This thesis unpacks the rhetorical origins of this terminology and the actionable differences between the two camps, ultimately to find that NewSpace is a continuation of the traditional public-private partnership framework that NASA and the U.S. Government has pursued since before the days of Apollo. Despite this reality, so-called NewSpace companies are certainly taking over part of the messaging around how society ought to be expanding into the space frontier away from a government agency. In observing how NewSpace companies manage to rhetorically, but not effectively, brand themselves as different this research posits a question of whether there are serious implications to the intrinsic individualistic and ultimately profit-seeking motives of space entrepreneurs influencing the public's perception of what ought to be happening in space in the place of a cautious government agency intended to serve public welfare.
533 $a Electronic reproduction. $b Ann Arbor, Mich. : $c ProQuest, $d 2018
538 $a Mode of access: World Wide Web
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