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How Accessible Are You? The Need for...

ProQuest Information and Learning Co.

How Accessible Are You? The Need for the Effective Communication of Accessibility at Museums.

Record Type:	Language materials, manuscript : Monograph/item
Title/Author:	How Accessible Are You? The Need for the Effective Communication of Accessibility at Museums./
Author:	Clay, Elizabeth.
Description:	1 online resource (110 pages)
Notes:	Source: Masters Abstracts International, Volume: 57-05.
Contained By:	Masters Abstracts International57-05(E).
Subject:	Communication. -
Online resource:	click for full text (PQDT)
ISBN:	9780355907629

How Accessible Are You? The Need for the Effective Communication of Accessibility at Museums.
Clay, Elizabeth.

How Accessible Are You? The Need for the Effective Communication of Accessibility at Museums. - 1 online resource (110 pages)

Source: Masters Abstracts International, Volume: 57-05.

Thesis (M.A.)--The University of the Arts, 2018.

Includes bibliographical references

This Thesis-Capstone Report explores the marketing and communication of accessibility at museums and cultural institutions for visitors with disabilities. It is intended to identify audience needs and enable museum marketing and communication professionals to better position their institutions to reach and positively impact visitors. This Report examines current trends and best practices in the marketplace, explores resources provided by advocacy organizations, and defines the needs of visitors with disabilities. Research was completed at Art-Reach, which serves the disability community in Philadelphia by creating arts and culture opportunities. A Marketing Toolkit was written to provide insight into communication tools and vehicles that can be used in strategic marketing plans targeted to the disability community. This Marketing Toolkit can be made available to Philadelphia-area cultural institutions, as well as on a national level, to serve as a guide in the development of these strategic plans.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2018

Mode of access: World Wide Web

ISBN: 9780355907629Subjects--Topical Terms:

556422
Communication.
Index Terms--Genre/Form:

554714
Electronic books.

How Accessible Are You? The Need for the Effective Communication of Accessibility at Museums.
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100 1 $a Clay, Elizabeth. $3 1191920
245 1 0 $a How Accessible Are You? The Need for the Effective Communication of Accessibility at Museums.
264 0 $c 2018
300 $a 1 online resource (110 pages)
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
500 $a Source: Masters Abstracts International, Volume: 57-05.
500 $a Adviser: Jessica Jenkins.
502 $a Thesis (M.A.)--The University of the Arts, 2018.
504 $a Includes bibliographical references
520 $a This Thesis-Capstone Report explores the marketing and communication of accessibility at museums and cultural institutions for visitors with disabilities. It is intended to identify audience needs and enable museum marketing and communication professionals to better position their institutions to reach and positively impact visitors. This Report examines current trends and best practices in the marketplace, explores resources provided by advocacy organizations, and defines the needs of visitors with disabilities. Research was completed at Art-Reach, which serves the disability community in Philadelphia by creating arts and culture opportunities. A Marketing Toolkit was written to provide insight into communication tools and vehicles that can be used in strategic marketing plans targeted to the disability community. This Marketing Toolkit can be made available to Philadelphia-area cultural institutions, as well as on a national level, to serve as a guide in the development of these strategic plans.
533 $a Electronic reproduction. $b Ann Arbor, Mich. : $c ProQuest, $d 2018
538 $a Mode of access: World Wide Web
650 4 $a Communication. $3 556422
650 4 $a Marketing. $3 557931
650 4 $a Museum studies. $3 1179596
650 4 $a Disability studies. $3 809395
655 7 $a Electronic books. $2 local $3 554714
690 $a 0459
690 $a 0338
690 $a 0730
690 $a 0201
710 2 $a ProQuest Information and Learning Co. $3 1178819
710 2 $a The University of the Arts. $b Museum Communication. $3 1191921
773 0 $t Masters Abstracts International $g 57-05(E).
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10813294 $z click for full text (PQDT)

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