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How to Make It as a Maker : = Maximizing Customer Experience to Increase Brand Value in the Saturated Marketplace of Paper Goods & Gifts.

Record Type:	Language materials, manuscript : Monograph/item
Title/Author:	How to Make It as a Maker :/
Reminder of title:	Maximizing Customer Experience to Increase Brand Value in the Saturated Marketplace of Paper Goods & Gifts.
Author:	Lynch, Hannah Kathryn.
Description:	1 online resource (101 pages)
Notes:	Source: Masters Abstracts International, Volume: 57-06.
Contained By:	Masters Abstracts International57-06(E).
Subject:	Entrepreneurship. -
Online resource:	click for full text (PQDT)
ISBN:	9780438046757

How to Make It as a Maker : = Maximizing Customer Experience to Increase Brand Value in the Saturated Marketplace of Paper Goods & Gifts.
Lynch, Hannah Kathryn.

How to Make It as a Maker :Maximizing Customer Experience to Increase Brand Value in the Saturated Marketplace of Paper Goods & Gifts. - 1 online resource (101 pages)

Source: Masters Abstracts International, Volume: 57-06.

Thesis (M.F.A.)--Liberty University, 2018.

Includes bibliographical references

The following thesis investigates the saturated conditions of the paper goods and gift industry, while addressing how the problem of competition discourages start-up brands. Targeted towards rising creative entrepreneurs with ambition to enter the marketplace, the thesis affirms opportunity for breakthrough created by the Maker Movement and identifies strategies for success through attention to customer experience. Based on the trending demand for experience, suggested strategies highlight the primary areas with opportunity for visual application, including brand, product, packaging, social media, and point of purchase. Scholarly research employs primary and secondary resources, along with case studies of successful brands in a variety of saturated industries, non-exclusive to paper goods and gifts alone. The final visual deliverables exemplify how creative entrepreneurs may increase impact in the five areas of experience, as demonstrated in the development and launch of a start-up paper goods and gift e-commerce brand. In conclusion, the thesis affirms continued opportunity, asserting that entrepreneurs who remain attentive to curating memorable customer experiences will increase brand value and potential for success in the saturated marketplace of paper goods and gifts.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2018

Mode of access: World Wide Web

ISBN: 9780438046757Subjects--Topical Terms:

559908
Entrepreneurship.
Index Terms--Genre/Form:

554714
Electronic books.

How to Make It as a Maker : = Maximizing Customer Experience to Increase Brand Value in the Saturated Marketplace of Paper Goods & Gifts.
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500 $a Source: Masters Abstracts International, Volume: 57-06.
500 $a Adviser: Stacy Cannon.
502 $a Thesis (M.F.A.)--Liberty University, 2018.
504 $a Includes bibliographical references
520 $a The following thesis investigates the saturated conditions of the paper goods and gift industry, while addressing how the problem of competition discourages start-up brands. Targeted towards rising creative entrepreneurs with ambition to enter the marketplace, the thesis affirms opportunity for breakthrough created by the Maker Movement and identifies strategies for success through attention to customer experience. Based on the trending demand for experience, suggested strategies highlight the primary areas with opportunity for visual application, including brand, product, packaging, social media, and point of purchase. Scholarly research employs primary and secondary resources, along with case studies of successful brands in a variety of saturated industries, non-exclusive to paper goods and gifts alone. The final visual deliverables exemplify how creative entrepreneurs may increase impact in the five areas of experience, as demonstrated in the development and launch of a start-up paper goods and gift e-commerce brand. In conclusion, the thesis affirms continued opportunity, asserting that entrepreneurs who remain attentive to curating memorable customer experiences will increase brand value and potential for success in the saturated marketplace of paper goods and gifts.
533 $a Electronic reproduction. $b Ann Arbor, Mich. : $c ProQuest, $d 2018
538 $a Mode of access: World Wide Web
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