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Authenticity, Creativity and the Fut...

ProQuest Information and Learning Co.

Authenticity, Creativity and the Future---Adidas Advertising and Contemporary Youth Culture.

Record Type:	Language materials, manuscript : Monograph/item
Title/Author:	Authenticity, Creativity and the Future---Adidas Advertising and Contemporary Youth Culture./
Author:	Wang, Yidan.
Description:	1 online resource (34 pages)
Notes:	Source: Dissertation Abstracts International, Volume: 78-10(E), Section: A.
Contained By:	Dissertation Abstracts International78-10A(E).
Subject:	Art criticism. -
Online resource:	click for full text (PQDT)
ISBN:	9781369815566

Authenticity, Creativity and the Future---Adidas Advertising and Contemporary Youth Culture.
Wang, Yidan.

Authenticity, Creativity and the Future---Adidas Advertising and Contemporary Youth Culture. - 1 online resource (34 pages)

Source: Dissertation Abstracts International, Volume: 78-10(E), Section: A.

Thesis (M.A.)--Maryland Institute College of Art, 2017.

Includes bibliographical references

In its 2016 advertising campaign, adidas employs images representing youth subcultures from the past and present, evoking the spirit of a youth subculture in the future. Thus, the campaign combines the concept of timelessness with a creative spirit, a trait considered to be an indispensable driving force behind authentic culture and art, which remains critical about the society in order to liberate human beings from the delusional present.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2018

Mode of access: World Wide Web

ISBN: 9781369815566Subjects--Topical Terms:

576960
Art criticism.
Index Terms--Genre/Form:

554714
Electronic books.

Authenticity, Creativity and the Future---Adidas Advertising and Contemporary Youth Culture.
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245 1 0 $a Authenticity, Creativity and the Future---Adidas Advertising and Contemporary Youth Culture.
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300 $a 1 online resource (34 pages)
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500 $a Source: Dissertation Abstracts International, Volume: 78-10(E), Section: A.
500 $a Adviser: Monica Amor.
502 $a Thesis (M.A.)--Maryland Institute College of Art, 2017.
504 $a Includes bibliographical references
520 $a In its 2016 advertising campaign, adidas employs images representing youth subcultures from the past and present, evoking the spirit of a youth subculture in the future. Thus, the campaign combines the concept of timelessness with a creative spirit, a trait considered to be an indispensable driving force behind authentic culture and art, which remains critical about the society in order to liberate human beings from the delusional present.
533 $a Electronic reproduction. $b Ann Arbor, Mich. : $c ProQuest, $d 2018
538 $a Mode of access: World Wide Web
650 4 $a Art criticism. $3 576960
650 4 $a Commerce-Business. $3 1179465
655 7 $a Electronic books. $2 local $3 554714
690 $a 0365
690 $a 0505
710 2 $a ProQuest Information and Learning Co. $3 1178819
710 2 $a Maryland Institute College of Art. $b Critical Studies. $3 1193580
773 0 $t Dissertation Abstracts International $g 78-10A(E).
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10286312 $z click for full text (PQDT)

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