國立虎尾科技大學 |

Essays on Social Media Fundraising and E-Commerce.

Record Type:	Language materials, manuscript : Monograph/item
Title/Author:	Essays on Social Media Fundraising and E-Commerce./
Author:	Tan, Xue.
Description:	1 online resource (186 pages)
Notes:	Source: Dissertation Abstracts International, Volume: 79-01(E), Section: B.
Contained By:	Dissertation Abstracts International79-01B(E).
Subject:	Information technology. -
Online resource:	click for full text (PQDT)
ISBN:	9780355121629

Essays on Social Media Fundraising and E-Commerce.
Tan, Xue.

Essays on Social Media Fundraising and E-Commerce. - 1 online resource (186 pages)

Source: Dissertation Abstracts International, Volume: 79-01(E), Section: B.

Thesis (Ph.D.)--University of Washington, 2017.

Includes bibliographical references

This dissertation has two components: social media fundraising and e-commerce. The first component of social media fundraising discusses social media users' charitable content generation in essay 1 and charitable giving in essay 2. In essay 1, we examine how reciprocity of followees affects social influence on users' charitable content generation. We find that within a specific charitable topic, reciprocal relationship has a positive impact on social influence, and non-reciprocal relationship has a negative impact on social influence that drives content generation following the topic. In essay 2, we investigate how individual donation decisions are influenced by reputation incentive design, peer effects, and popularity effects. We find that despite the platform designer's desire to improve fundraising performance, higher visibility of donors' contributions may have negative impact on fundraising. Peer effects are found to be positive and, hence, provide a potential solution to the free-rider problem. It is also observed that while most users crowd to popular projects, a group of users who exhibit leadership features crowd out from popular projects. E-commerce is the second component, and it also includes two essays. In essay 3, we use a game-theoretical model to understand how membership free shipping (MFS) differs from contingent free shipping (CFS). We find that in a duopoly competition, sellers' choice between CFS and MFS resembles a prisoner's dilemma. While they will both earn a higher profit when they both choose MFS, one seller may have an incentive to deviate from cooperation. In essay 4, we examined the role of live chatting tools in online marketplaces. We find that live chat can work as a substitution for reputation.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2018

Mode of access: World Wide Web

ISBN: 9780355121629Subjects--Topical Terms:

559429
Information technology.
Index Terms--Genre/Form:

554714
Electronic books.

Essays on Social Media Fundraising and E-Commerce.
LDR:02981ntm a2200349Ki 4500 001 920356
005 20181129124500.5
006 m o u
007 cr mn||||a|a||
008 190606s2017 xx obm 000 0 eng d
020 $a 9780355121629
035 $a (MiAaPQ)AAI10288360
035 $a (MiAaPQ)washington:17194
035 $a AAI10288360
040 $a MiAaPQ $b eng $c MiAaPQ $d NTU
100 1 $a Tan, Xue. $3 1195125
245 1 0 $a Essays on Social Media Fundraising and E-Commerce.
264 0 $c 2017
300 $a 1 online resource (186 pages)
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
500 $a Source: Dissertation Abstracts International, Volume: 79-01(E), Section: B.
500 $a Adviser: Yong Tan.
502 $a Thesis (Ph.D.)--University of Washington, 2017.
504 $a Includes bibliographical references
520 $a This dissertation has two components: social media fundraising and e-commerce. The first component of social media fundraising discusses social media users' charitable content generation in essay 1 and charitable giving in essay 2. In essay 1, we examine how reciprocity of followees affects social influence on users' charitable content generation. We find that within a specific charitable topic, reciprocal relationship has a positive impact on social influence, and non-reciprocal relationship has a negative impact on social influence that drives content generation following the topic. In essay 2, we investigate how individual donation decisions are influenced by reputation incentive design, peer effects, and popularity effects. We find that despite the platform designer's desire to improve fundraising performance, higher visibility of donors' contributions may have negative impact on fundraising. Peer effects are found to be positive and, hence, provide a potential solution to the free-rider problem. It is also observed that while most users crowd to popular projects, a group of users who exhibit leadership features crowd out from popular projects. E-commerce is the second component, and it also includes two essays. In essay 3, we use a game-theoretical model to understand how membership free shipping (MFS) differs from contingent free shipping (CFS). We find that in a duopoly competition, sellers' choice between CFS and MFS resembles a prisoner's dilemma. While they will both earn a higher profit when they both choose MFS, one seller may have an incentive to deviate from cooperation. In essay 4, we examined the role of live chatting tools in online marketplaces. We find that live chat can work as a substitution for reputation.
533 $a Electronic reproduction. $b Ann Arbor, Mich. : $c ProQuest, $d 2018
538 $a Mode of access: World Wide Web
650 4 $a Information technology. $3 559429
650 4 $a Economics. $3 555568
650 4 $a Commerce-Business. $3 1179465
655 7 $a Electronic books. $2 local $3 554714
690 $a 0489
690 $a 0501
690 $a 0505
710 2 $a ProQuest Information and Learning Co. $3 1178819
710 2 $a University of Washington. $b Busines. $3 1179464
773 0 $t Dissertation Abstracts International $g 79-01B(E).
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10288360 $z click for full text (PQDT)