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Implementing Product Diversification Strategies for Small and Medium Retail Businesses' Sustainability.

Record Type:	Language materials, manuscript : Monograph/item
Title/Author:	Implementing Product Diversification Strategies for Small and Medium Retail Businesses' Sustainability./
Author:	Vogl, Justin D.
Description:	1 online resource (121 pages)
Notes:	Source: Dissertation Abstracts International, Volume: 79-09(E), Section: A.
Contained By:	Dissertation Abstracts International79-09A(E).
Subject:	Business administration. -
Online resource:	click for full text (PQDT)
ISBN:	9780355869484

Implementing Product Diversification Strategies for Small and Medium Retail Businesses' Sustainability.
Vogl, Justin D.

Implementing Product Diversification Strategies for Small and Medium Retail Businesses' Sustainability. - 1 online resource (121 pages)

Source: Dissertation Abstracts International, Volume: 79-09(E), Section: A.

Thesis (D.B.A.)--Walden University, 2018.

Includes bibliographical references

Small businesses make up about 90% of all business entities and employ about 60% of the total workforce, yet 50% of small businesses fail within their first 5 years. The purpose of this qualitative multiple case study was to explore how SBOs use the appropriate product diversification strategies to remain sustainable. The sample population were 3 small retail business owners in a large-sized county in the Washington, D. C. metropolitan area who employed fewer than 19 people and have successfully used product diversification strategies to remain sustainable beyond 5 years. Data were collected through interviews, observations, and company document reviews. Data analysis entailed using an alphabetic coding process to identify the frequency and importance of themes. Grounded in the conceptual framework of the model of market orientation, this study revealed 4 themes that could help small business owners use the appropriate product diversification strategies to remain sustainable: customer-centric decision-making, market-trend orientation, resource orientation, and complementary products and services. The implications for positive social change include the potential to give small business owners a decision-making framework to achieve sustainability and growth, which would contribute to healthy economic conditions through consumerism, higher employment rates, and a reduction in poverty. The findings of this study could benefit local, small businesses and communities.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2018

Mode of access: World Wide Web

ISBN: 9780355869484Subjects--Topical Terms:

1148568
Business administration.
Index Terms--Genre/Form:

554714
Electronic books.

Implementing Product Diversification Strategies for Small and Medium Retail Businesses' Sustainability.
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245 1 0 $a Implementing Product Diversification Strategies for Small and Medium Retail Businesses' Sustainability.
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300 $a 1 online resource (121 pages)
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500 $a Source: Dissertation Abstracts International, Volume: 79-09(E), Section: A.
500 $a Adviser: Brandon Simmons.
502 $a Thesis (D.B.A.)--Walden University, 2018.
504 $a Includes bibliographical references
520 $a Small businesses make up about 90% of all business entities and employ about 60% of the total workforce, yet 50% of small businesses fail within their first 5 years. The purpose of this qualitative multiple case study was to explore how SBOs use the appropriate product diversification strategies to remain sustainable. The sample population were 3 small retail business owners in a large-sized county in the Washington, D. C. metropolitan area who employed fewer than 19 people and have successfully used product diversification strategies to remain sustainable beyond 5 years. Data were collected through interviews, observations, and company document reviews. Data analysis entailed using an alphabetic coding process to identify the frequency and importance of themes. Grounded in the conceptual framework of the model of market orientation, this study revealed 4 themes that could help small business owners use the appropriate product diversification strategies to remain sustainable: customer-centric decision-making, market-trend orientation, resource orientation, and complementary products and services. The implications for positive social change include the potential to give small business owners a decision-making framework to achieve sustainability and growth, which would contribute to healthy economic conditions through consumerism, higher employment rates, and a reduction in poverty. The findings of this study could benefit local, small businesses and communities.
533 $a Electronic reproduction. $b Ann Arbor, Mich. : $c ProQuest, $d 2018
538 $a Mode of access: World Wide Web
650 4 $a Business administration. $3 1148568
650 4 $a Sustainability. $3 793436
655 7 $a Electronic books. $2 local $3 554714
690 $a 0310
690 $a 0640
710 2 $a ProQuest Information and Learning Co. $3 1178819
710 2 $a Walden University. $b Management. $3 1148485
773 0 $t Dissertation Abstracts International $g 79-09A(E).
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10809078 $z click for full text (PQDT)