THE IMPACT OF THE CONSUMER'S PSYCHOG...
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  • THE IMPACT OF THE CONSUMER'S PSYCHOGRAPHIC AND DEMOGRAPHIC CHARACTERISTICS ON BUYER BEHAVIOR: = A COMPARATIVE ANALYSIS OF PSYCHOGRAPHICS AND DEMOGRAPHICS AS SEGMENTATION VARIABLES IN A RAIL PASSENGER MARKET.
  • Record Type: Language materials, manuscript : Monograph/item
    Title/Author: THE IMPACT OF THE CONSUMER'S PSYCHOGRAPHIC AND DEMOGRAPHIC CHARACTERISTICS ON BUYER BEHAVIOR: /
    Reminder of title: A COMPARATIVE ANALYSIS OF PSYCHOGRAPHICS AND DEMOGRAPHICS AS SEGMENTATION VARIABLES IN A RAIL PASSENGER MARKET.
    Author: MAYO, EDWARD J.
    Description: 1 online resource (243 pages)
    Notes: Source: Dissertation Abstracts International, Volume: 36-07, Section: A, page: 4723.
    Contained By: Dissertation Abstracts International36-07A.
    Subject: Marketing. -
    Online resource: click for full text (PQDT)
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