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Bright modernity = color, commerce, and consumer culture /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Bright modernity/ edited by Regina Lee Blaszczyk, Uwe Spiekermann.
Reminder of title:	color, commerce, and consumer culture /
other author:	Blaszczyk, Regina Lee.
Published:	Cham :Springer International Publishing : : 2017.,
Description:	x, 287 p. :ill., digital ; : 24 cm.;
Contained By:	Springer eBooks
Subject:	Color in advertising - History. -
Online resource:	http://dx.doi.org/10.1007/978-3-319-50745-3
ISBN:	9783319507453

Bright modernity = color, commerce, and consumer culture /
Bright modernitycolor, commerce, and consumer culture /[electronic resource] :edited by Regina Lee Blaszczyk, Uwe Spiekermann. - Cham :Springer International Publishing :2017. - x, 287 p. :ill., digital ;24 cm. - Worlds of consumption. - Worlds of consumption..

I. Foundations: Industry and Education -- 1. Coloring the World: Marketing German Dyestuffs in the Late Nineteenth and Early Twentieth Centuries -- 2. Learning to See with Milton Bradley -- II. Gender and Color -- 3. "Real Men Wear Pink?" A Gender History of Color -- 4. New Words and Fanciful Names: Dyes, Color, and Fashion in the Mid-Nineteenth Century -- 5. Let's Go Shopping with Charles Sanders Peirce: Color Scientists as Consumers of Color -- III. Ringmasters to the Rainbow: Color Inventions and Visual Culture -- 6. Movies Meet the Rainbow -- 7. Glamour Pink: The Marketing of Residential Electric Lighting in the Age of Color, 1920s-1950s -- 8. Life in Color: Life Magazine and the Color Reproduction of Works of Art -- IV. Predicting the Rainbow -- 9. The Color Schemers: American Color Practice in Britain, 1920s-1960s -- 10. Modeurop: Using Color to Unify the European Shoe and Leather Industry -- 11. Who Decides the Color of the Season? How the Premiere Vision Trade Show Changed Fashion Culture.

Building on Regina Lee Blaszczyk's go-to history of the "color revolution" in the United States, this book explores further transatlantic and multidisciplinary dimensions of the topic. Covering history from the mid nineteenth century into the immediate past, it examines the relationship between color, commerce, and consumer societies in unfamiliar settings and in the company of new kinds of experts. Readers will learn about the early dye industry, the dynamic nomenclature for color, and efforts to standardize, understand, and educate the public about color. Readers will also encounter early food coloring, new consumer goods, technical and business innovations in print and on the silver screen, the interrelationship between gender and color, and color forecasting in the fashion industry.

ISBN: 9783319507453

Standard No.: 10.1007/978-3-319-50745-3doiSubjects--Topical Terms:

1200096
Color in advertising
--History.

LC Class. No.: HF5839 / .B75 2017

Dewey Class. No.: 667

Bright modernity = color, commerce, and consumer culture /
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520 $a Building on Regina Lee Blaszczyk's go-to history of the "color revolution" in the United States, this book explores further transatlantic and multidisciplinary dimensions of the topic. Covering history from the mid nineteenth century into the immediate past, it examines the relationship between color, commerce, and consumer societies in unfamiliar settings and in the company of new kinds of experts. Readers will learn about the early dye industry, the dynamic nomenclature for color, and efforts to standardize, understand, and educate the public about color. Readers will also encounter early food coloring, new consumer goods, technical and business innovations in print and on the silver screen, the interrelationship between gender and color, and color forecasting in the fashion industry.
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