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Engineering legitimacy = how institutional entrepreneurs in e-commerce bring fashion companies into the digital age /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Engineering legitimacy/ by Iva Petkova.
Reminder of title:	how institutional entrepreneurs in e-commerce bring fashion companies into the digital age /
Author:	Petkova, Iva.
Published:	Cham :Springer International Publishing : : 2018.,
Description:	xvii, 188 p. :digital ; : 22 cm.;
Contained By:	Springer eBooks
Subject:	Fashion merchandising - Data processing. -
Online resource:	http://dx.doi.org/10.1007/978-3-319-90707-9
ISBN:	9783319907079

Engineering legitimacy = how institutional entrepreneurs in e-commerce bring fashion companies into the digital age /
Petkova, Iva.

Engineering legitimacyhow institutional entrepreneurs in e-commerce bring fashion companies into the digital age /[electronic resource] :by Iva Petkova. - Cham :Springer International Publishing :2018. - xvii, 188 p. :digital ;22 cm.

1. Introduction: Field Transformations and Institutional Entrepreneurship in Cultural Industries -- 2. New Institutional Entrepreneurs in the Fashion Industry -- 3. Fashion Companies: Organizational Responses to Managing Innovation in E-Commerce Practice -- 4. The Evolution of Digital Moda as an Institutional Entrepreneur -- 5. Digital Moda: Institutionalizing Legitimacy in the Fashion Industry -- 6. The Fruits of Creative Disruption: Influence Legitimacy and Tech Culture Transfer to Fashion Industry Gatekeepers -- 7. Ethnography at the Threshold: A Confessional on Theory and Method.

Through the lens of the fashion industry, Iva Petkova explores not only how institutionalized organizations react and adapt to the rise of start-up outsiders, but also how these outside "disruptors" seek to cultivate legitimacy and win influence. In so doing, she reflects upon a longstanding question in the sociology of organizations and neo-institutional theory: How do institutionalized organizations in creative industries resolve the inherent conflict between art and commerce, particularly in a changing institutional environment? Engineering Legitimacy outlines the processes through which e-commerce and social commerce companies in fashion disturb and reconstruct the industry, crosscutting their technical field of expertise and looking to legitimize their innovative practice in the institutionally elaborated field of fashion. Through an analysis of the emerging culture of innovation collectively created by start-up outsider disruptors, this book contemplates how fashion-technology companies transform their moral narratives into acceptable commercial practice, legitimating a model of profound institutional change over the digital operations of fashion companies.

ISBN: 9783319907079

Standard No.: 10.1007/978-3-319-90707-9doiSubjects--Topical Terms:

1205544
Fashion merchandising
--Data processing.

LC Class. No.: HD9940.A2 / P48 2018

Dewey Class. No.: 338.4774692

Engineering legitimacy = how institutional entrepreneurs in e-commerce bring fashion companies into the digital age /
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