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Market driven political advertising = social, digital and mobile marketing /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Market driven political advertising/ by Andrew Hughes.
Reminder of title:	social, digital and mobile marketing /
Author:	Hughes, Andrew.
Published:	Cham :Springer International Publishing : : 2018.,
Description:	xiii, 137 p. :digital ; : 24 cm.;
Contained By:	Springer eBooks
Subject:	Advertising, Political. -
Subject:	Great Britain - Politics and government - 1997- -
Online resource:	http://dx.doi.org/10.1007/978-3-319-77730-6
ISBN:	9783319777306

Market driven political advertising = social, digital and mobile marketing /
Hughes, Andrew.

Market driven political advertisingsocial, digital and mobile marketing /[electronic resource] :by Andrew Hughes. - Cham :Springer International Publishing :2018. - xiii, 137 p. :digital ;24 cm. - Palgrave studies in political marketing and management. - Palgrave studies in political marketing and management..

1. Introduction and Outline -- 2. The Relationship between Value Co-Creation, Exchange and Stakeholders -- 3. The Theory and the Practice of Political Advertising -- 4. Weapons of Mass Consumption: Social and Digital Media in Political Campaigns -- 5.Social and Digital Media: Creating, Engaging and Motivating Relationships -- 6. Mobile Political Marketing and Mobile Political Advertising -- 7. Political Advertising: Practitioner Lessons for 2018 and Beyond -- 8. The Future: Directions for Researchers and Practitioners.

Exploring the new era of political advertising beyond television and print, this book focuses on the mediums of the new millennia that are transforming campaigning and communications in political systems around the world. The author illustrates how the use of social, digital and mobile advertising enables political marketers to deliver messages more accurately and strengthen relationships between stakeholders such as voters, supporters and candidates. Examining digital and social media platforms such as Facebook, Twitter and YouTube, this innovative book analyses the changing political marketing landscape and proposes conceptual models for implementing more successful and effective political communications in the future.

ISBN: 9783319777306

Standard No.: 10.1007/978-3-319-77730-6doiSubjects--Topical Terms:

555218
Advertising, Political.
Subjects--Geographical Terms:

556459
Great Britain
--Politics and government--1997-

LC Class. No.: JF2112.A4

Dewey Class. No.: 324.73

Market driven political advertising = social, digital and mobile marketing /
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