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Sustainable growth in global markets = strategic choices and managerial implications /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Sustainable growth in global markets/ by Rajagopal.
Reminder of title:	strategic choices and managerial implications /
Author:	Rajagopal.
Published:	London :Palgrave Macmillan UK : : 2016.,
Description:	xxiii, 324 p. :ill., digital ; : 24 cm.;
Contained By:	Springer eBooks
Subject:	International trade. -
Online resource:	https://doi.org/10.1057/9781137525956
ISBN:	9781137525956

Sustainable growth in global markets = strategic choices and managerial implications /
Rajagopal.

Sustainable growth in global marketsstrategic choices and managerial implications /[electronic resource] :by Rajagopal. - London :Palgrave Macmillan UK :2016. - xxiii, 324 p. :ill., digital ;24 cm.

Sustainable Growth in Global Markets provides a comprehensive introduction to the concept of market and business management outside the domestic market. It covers complex elements of market management, analysing behavioural theories such as theory of comparative advantage, theories of macro and micro marketing economics, socio-cultural theories, and various contemporary concepts of international business management. The book puts forward a broad foundation of the subject beginning with a discussion of the concept of market dynamics and followed by an analysis of the changing behaviour of markets and its components. The core discussion focuses upon the ability to do business in international markets, putting forward critical insights on the significance of leadership, building consumer value through innovation, tracking the external environment for organizational change as well as important emerging trends towards building an innovative venture.

ISBN: 9781137525956

Standard No.: 10.1057/9781137525956doiSubjects--Topical Terms:

555246
International trade.

LC Class. No.: HF1379

Dewey Class. No.: 658.84

Sustainable growth in global markets = strategic choices and managerial implications /
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