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手搖飲料店的品牌形象、口碑、服務品質、社群媒體與消費者購買意願關係之研究...

王郁雯

手搖飲料店的品牌形象、口碑、服務品質、社群媒體與消費者購買意願關係之研究 = = The Relationship among Hand Shake Beverage Stores' Brand Image, Word-of-Mouth, Service Quality, Social Media and Consumer Purchasing Intention /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	手搖飲料店的品牌形象、口碑、服務品質、社群媒體與消費者購買意願關係之研究 =/ 王郁雯.
Reminder of title:	The Relationship among Hand Shake Beverage Stores' Brand Image, Word-of-Mouth, Service Quality, Social Media and Consumer Purchasing Intention /
remainder title:	The Relationship among Hand Shake Beverage Stores' Brand Image, Word-of-Mouth, Service Quality, Social Media and Consumer Purchasing Intention.
Author:	王郁雯
Published:	雲林縣 :國立虎尾科技大學 , : 民109.07.,
Description:	[8], 58面 :圖, 表 ; : 30公分.;
Notes:	指導教授: 鄭錳新.
Subject:	Consumer Purchase Intention. -
Online resource:	電子資源

手搖飲料店的品牌形象、口碑、服務品質、社群媒體與消費者購買意願關係之研究 = = The Relationship among Hand Shake Beverage Stores' Brand Image, Word-of-Mouth, Service Quality, Social Media and Consumer Purchasing Intention /
王郁雯

手搖飲料店的品牌形象、口碑、服務品質、社群媒體與消費者購買意願關係之研究 =The Relationship among Hand Shake Beverage Stores' Brand Image, Word-of-Mouth, Service Quality, Social Media and Consumer Purchasing Intention /The Relationship among Hand Shake Beverage Stores' Brand Image, Word-of-Mouth, Service Quality, Social Media and Consumer Purchasing Intention.王郁雯. - 初版. - 雲林縣 :國立虎尾科技大學 ,民109.07. - [8], 58面 :圖, 表 ;30公分.

指導教授: 鄭錳新.

碩士論文--國立虎尾科技大學企業管理系經營管理碩士班.

含參考書目.

(平裝).Subjects--Topical Terms:

1244995
Consumer Purchase Intention.

手搖飲料店的品牌形象、口碑、服務品質、社群媒體與消費者購買意願關係之研究 = = The Relationship among Hand Shake Beverage Stores' Brand Image, Word-of-Mouth, Service Quality, Social Media and Consumer Purchasing Intention /
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