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Absolute essentials of digital marke...

Charlesworth, Alan, (1956-)

Absolute essentials of digital marketing /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Absolute essentials of digital marketing // Alan Charlesworth.
Author:	Charlesworth, Alan,
Published:	London ;Routledge, : c2021.,
Description:	101 p. :ill. ; : 23 cm.;
Subject:	Internet marketing. -
ISBN:	9780367859206 :

Absolute essentials of digital marketing /
Charlesworth, Alan,1956-

Absolute essentials of digital marketing /Alan Charlesworth. - London ;Routledge,c2021. - 101 p. :ill. ;23 cm. - Absolute essentials of business and economics.

Includes bibliographical references and index.

"This shortform textbook provides readers with a comprehensive yet concise overview of the fundamentals of Digital Marketing. The author, a well-renowned teacher and writer on the subject, presents a concise and clear structure that works step by step through each of the core aspects of the subject, including SEO, metrics and analytics, web development, e-commerce, social media and digital marketing strategy. Presented in nine chapters to suit delivery periods at both undergraduate and postgraduate levels, the book can be used as either a core text that gives tutors a sound platform on which to structure a module on digital marketing or as supporting text where digital marketing is an element of a module with a broader scope, such as strategic marketing. Pedagogical features include an essential summary paragraph at the start of each chapter, focused references and further reading. There is also online teaching and learning support for both in-class and digital delivery, including suggested case studies, chapter questions and other activities"--

ISBN: 9780367859206 :NT1723

LCCN: 2020022712Subjects--Topical Terms:

559675
Internet marketing.

LC Class. No.: HF5415.1265 / C486 2020

Dewey Class. No.: 658.8/72

Absolute essentials of digital marketing /
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008 201210s2021 enka b 001 0 eng
010 $a 2020022712
020 $a 9780367859206 : $c NT1723
020 $a 9781003015789 (ebk.)
035 $a 21533933
040 $a DLC $b eng $c DLC $d NFU
041 0 # $a eng
042 $a pcc
050 0 0 $a HF5415.1265 $b C486 2020
082 0 0 $a 658.8/72 $2 23
100 1 $a Charlesworth, Alan, $d 1956- $3 981921
245 1 0 $a Absolute essentials of digital marketing / $c Alan Charlesworth.
260 # $a London ; $a New York : $b Routledge, $c c2021.
300 $a 101 p. : $b ill. ; $c 23 cm.
490 0 $a Absolute essentials of business and economics
490 0 $a Routledge focus
504 $a Includes bibliographical references and index.
520 # $a "This shortform textbook provides readers with a comprehensive yet concise overview of the fundamentals of Digital Marketing. The author, a well-renowned teacher and writer on the subject, presents a concise and clear structure that works step by step through each of the core aspects of the subject, including SEO, metrics and analytics, web development, e-commerce, social media and digital marketing strategy. Presented in nine chapters to suit delivery periods at both undergraduate and postgraduate levels, the book can be used as either a core text that gives tutors a sound platform on which to structure a module on digital marketing or as supporting text where digital marketing is an element of a module with a broader scope, such as strategic marketing. Pedagogical features include an essential summary paragraph at the start of each chapter, focused references and further reading. There is also online teaching and learning support for both in-class and digital delivery, including suggested case studies, chapter questions and other activities"-- $c Provided by publisher.
650 # 0 $a Internet marketing. $3 559675