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Ugandan Music in the Marketing Era =...
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SpringerLink (Online service)
Ugandan Music in the Marketing Era = The Branded Arena /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Ugandan Music in the Marketing Era/ by David G. Pier.
Reminder of title:
The Branded Arena /
Author:
Pier, David G.
Description:
XI, 205 p.online resource. :
Contained By:
Springer Nature eBook
Subject:
Ethnology—Africa. -
Online resource:
https://doi.org/10.1057/9781137546975
ISBN:
9781137546975
Ugandan Music in the Marketing Era = The Branded Arena /
Pier, David G.
Ugandan Music in the Marketing Era
The Branded Arena /[electronic resource] :by David G. Pier. - 1st ed. 2015. - XI, 205 p.online resource.
David G. Pier offers an ethnographic study of the Senator Extravaganza traditional dance competition in Uganda, and the performers, marketers, and other actors who were involved in it. Pier illustrates the event as part of a broader moment in Ugandan and African public culture - one in which marketing is playing an increasingly dominant role.
ISBN: 9781137546975
Standard No.: 10.1057/9781137546975doiSubjects--Topical Terms:
1254203
Ethnology—Africa.
LC Class. No.: GN643-661
Dewey Class. No.: 306.096
Ugandan Music in the Marketing Era = The Branded Arena /
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David G. Pier offers an ethnographic study of the Senator Extravaganza traditional dance competition in Uganda, and the performers, marketers, and other actors who were involved in it. Pier illustrates the event as part of a broader moment in Ugandan and African public culture - one in which marketing is playing an increasingly dominant role.
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Literature, Cultural and Media Studies (R0) (SpringerNature-43723)
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