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Asian Brand Strategy (Revised and Up...
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SpringerLink (Online service)
Asian Brand Strategy (Revised and Updated) = Building and Sustaining Strong Global Brands in Asia /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Asian Brand Strategy (Revised and Updated)/ by M. Roll.
Reminder of title:
Building and Sustaining Strong Global Brands in Asia /
Author:
Roll, M.
Description:
XX, 339 p.online resource. :
Contained By:
Springer Nature eBook
Subject:
Leadership. -
Online resource:
https://doi.org/10.1057/9781137359179
ISBN:
9781137359179
Asian Brand Strategy (Revised and Updated) = Building and Sustaining Strong Global Brands in Asia /
Roll, M.
Asian Brand Strategy (Revised and Updated)
Building and Sustaining Strong Global Brands in Asia /[electronic resource] :by M. Roll. - 2nd ed. 2015. - XX, 339 p.online resource.
This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.
ISBN: 9781137359179
Standard No.: 10.1057/9781137359179doiSubjects--Topical Terms:
562584
Leadership.
LC Class. No.: HD28-70
Dewey Class. No.: 658.4092
Asian Brand Strategy (Revised and Updated) = Building and Sustaining Strong Global Brands in Asia /
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This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.
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Business and Management (R0) (SpringerNature-43719)
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