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Why People (Don’t) Buy = The Go and ...
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SpringerLink (Online service)
Why People (Don’t) Buy = The Go and Stop Signals /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Why People (Don’t) Buy/ by Amitav Chakravarti, Manoj Thomas.
Reminder of title:
The Go and Stop Signals /
Author:
Chakravarti, Amitav.
other author:
Thomas, Manoj.
Description:
XV, 223 p.online resource. :
Contained By:
Springer Nature eBook
Subject:
Marketing. -
Online resource:
https://doi.org/10.1057/9781137466693
ISBN:
9781137466693
Why People (Don’t) Buy = The Go and Stop Signals /
Chakravarti, Amitav.
Why People (Don’t) Buy
The Go and Stop Signals /[electronic resource] :by Amitav Chakravarti, Manoj Thomas. - 1st ed. 2015. - XV, 223 p.online resource.
Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right.
ISBN: 9781137466693
Standard No.: 10.1057/9781137466693doiSubjects--Topical Terms:
557931
Marketing.
LC Class. No.: HF5410-5417.5
Dewey Class. No.: 658.8
Why People (Don’t) Buy = The Go and Stop Signals /
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