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The Perception of Quality = Mapping Product and Service Quality to Consumer Perceptions /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The Perception of Quality/ by George N. Kenyon, Kabir C. Sen.
Reminder of title:	Mapping Product and Service Quality to Consumer Perceptions /
Author:	Kenyon, George N.
other author:	Sen, Kabir C.
Description:	IX, 265 p. 53 illus.online resource. :
Contained By:	Springer Nature eBook
Subject:	Engineering design. -
Online resource:	https://doi.org/10.1007/978-1-4471-6627-6
ISBN:	9781447166276

The Perception of Quality = Mapping Product and Service Quality to Consumer Perceptions /
Kenyon, George N.

The Perception of QualityMapping Product and Service Quality to Consumer Perceptions /[electronic resource] :by George N. Kenyon, Kabir C. Sen. - 1st ed. 2015. - IX, 265 p. 53 illus.online resource.

Creating a Competitive Advantage -- Defining Quality -- The Value Proposition -- Customer Perceptions -- The Product Design Process -- The Service Design Process -- Measuring Value -- Practical Implications of Customer Perceptions on the Design Process -- Re-Engineering the Process for Perceptions.

Exploring the concept of quality management from a new point of view, this book presents a holistic model of how consumers judge the quality of products. It links consumer perceptions of quality to the design and delivery of the final product, and presents models and methods for improving the quality of these products and services. It offers readers an improved understanding of how and why the design process must consider how the consumer will perceive a product or service. In order to facilitate the presentation and understanding of these concepts, illustrations and case examples are also provided throughout the book. This book provides an invaluable resource for managers, designers, manufacturers, professional practitioners and academics interested in quality management. It also offers a useful supplementary text for marketing and quality management courses.

ISBN: 9781447166276

Standard No.: 10.1007/978-1-4471-6627-6doiSubjects--Topical Terms:

560518
Engineering design.

LC Class. No.: TA174

Dewey Class. No.: 620.0042

The Perception of Quality = Mapping Product and Service Quality to Consumer Perceptions /
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