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Doctor Who: The Unfolding Event — Ma...
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SpringerLink (Online service)
Doctor Who: The Unfolding Event — Marketing, Merchandising and Mediatizing a Brand Anniversary
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Doctor Who: The Unfolding Event — Marketing, Merchandising and Mediatizing a Brand Anniversary/ by Matt Hills.
Author:
Hills, Matt.
Description:
VIII, 146 p. 2 illus.online resource. :
Contained By:
Springer Nature eBook
Subject:
Motion pictures and television. -
Online resource:
https://doi.org/10.1057/9781137463326
ISBN:
9781137463326
Doctor Who: The Unfolding Event — Marketing, Merchandising and Mediatizing a Brand Anniversary
Hills, Matt.
Doctor Who: The Unfolding Event — Marketing, Merchandising and Mediatizing a Brand Anniversary
[electronic resource] /by Matt Hills. - 1st ed. 2015. - VIII, 146 p. 2 illus.online resource.
The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.
ISBN: 9781137463326
Standard No.: 10.1057/9781137463326doiSubjects--Topical Terms:
839765
Motion pictures and television.
LC Class. No.: PN1992.63
Dewey Class. No.: 791.4
Doctor Who: The Unfolding Event — Marketing, Merchandising and Mediatizing a Brand Anniversary
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Literature, Cultural and Media Studies (R0) (SpringerNature-43723)
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