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Social Media for Scientific Institutions = How to Attract Young Academics by Using Social Media as a Marketing Tool /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Social Media for Scientific Institutions/ by Daniel Hurrle, Julia Postatny.
Reminder of title:	How to Attract Young Academics by Using Social Media as a Marketing Tool /
Author:	Hurrle, Daniel.
other author:	Postatny, Julia.
Description:	XVIII, 117 p. 34 illus.online resource. :
Contained By:	Springer Nature eBook
Subject:	Marketing. -
Online resource:	https://doi.org/10.1007/978-3-658-08822-4
ISBN:	9783658088224

Social Media for Scientific Institutions = How to Attract Young Academics by Using Social Media as a Marketing Tool /
Hurrle, Daniel.

Social Media for Scientific InstitutionsHow to Attract Young Academics by Using Social Media as a Marketing Tool /[electronic resource] :by Daniel Hurrle, Julia Postatny. - 1st ed. 2015. - XVIII, 117 p. 34 illus.online resource. - BestMasters,2625-3577. - BestMasters,.

Social Media Environment and Marketing -- Scientific Institutions and Young Academics -- Online Survey, Benchmark Analysis and Expert Interviews -- Social Media Concept: Content, Platforms, Monitoring.

This book covers relevant topics of social media in the area of research institutes. Daniel Hurrle and Julia Postatny follow the research question of how social media can empower the communication of such institutes by using the example of the Berlin-Brandenburg Academy of Sciences and Humanities. Based on a comprehensive analysis of the designated target group of young academics, a holistic social media concept is developed with clear guidelines for immediate application and implementation. Diagrams, illustrations, models and short summaries after each section facilitate the understanding of the process and complex decisions, and lead the reader gently through the topic. Contents Social Media Environment and Marketing Scientific Institutions and Young Academics Online Survey, Benchmark Analysis and Expert Interviews Social Media Concept: Content, Platforms, Monitoring Target Groups Researchers and students in the fields of business administration, marketing, communications, social media, public relations, and communications sciences Practitioners in these areas The Authors Daniel Hurrle and Julia Postatny completed their Master’s Degree under the supervision of Prof. Dr. Dirk-Mario Boltz in International Marketing Management (M.A.) at the Berlin School of Economics and Law. With several long-term stays in the USA, Canada, Singapore and Europe along with hands-on experience in international companies they gained outstanding skills and know-how for their future marketing career.

ISBN: 9783658088224

Standard No.: 10.1007/978-3-658-08822-4doiSubjects--Topical Terms:

557931
Marketing.

LC Class. No.: HF5410-5417.5

Dewey Class. No.: 658.8

Social Media for Scientific Institutions = How to Attract Young Academics by Using Social Media as a Marketing Tool /
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