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Innovation and Product Management = A Holistic and Practical Approach to Uncertainty Reduction /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Innovation and Product Management/ by Kurt Gaubinger, Michael Rabl, Scott Swan, Thomas Werani.
Reminder of title:	A Holistic and Practical Approach to Uncertainty Reduction /
Author:	Gaubinger, Kurt.
other author:	Rabl, Michael.
Description:	XVI, 327 p. 199 illus.online resource. :
Contained By:	Springer Nature eBook
Subject:	Management. -
Online resource:	https://doi.org/10.1007/978-3-642-54376-0
ISBN:	9783642543760

Innovation and Product Management = A Holistic and Practical Approach to Uncertainty Reduction /
Gaubinger, Kurt.

Innovation and Product ManagementA Holistic and Practical Approach to Uncertainty Reduction /[electronic resource] :by Kurt Gaubinger, Michael Rabl, Scott Swan, Thomas Werani. - 1st ed. 2015. - XVI, 327 p. 199 illus.online resource. - Springer Texts in Business and Economics,2192-4333. - Springer Texts in Business and Economics,.

Part I: Fundamentals of Innovation and Product Management -- Part II: Process of Innovation and Product Management -- Part III: Innovation and Product Management -- Broadening the Topic.

Marketplace complexity and dynamics create an environment that increases the uncertainty of innovation activities . In this context systematic management of innovation and product management are increasingly important for company success. This book presents the fundamentals of innovation and product management and introduces the reader to a holistic process model with particular focus on innovation and uncertainty. This integrated consideration of innovation management and product innovation within an interdisciplinary approach represents a unique characteristic of this book. The book is designed to address the needs of managers who want a practical but well-researched guide to innovation and product management. Graduate and advanced undergraduate students would also find the chapters in this book particularly useful.

ISBN: 9783642543760

Standard No.: 10.1007/978-3-642-54376-0doiSubjects--Topical Terms:

558618
Management.

LC Class. No.: HD28-70

Dewey Class. No.: 658.514

Innovation and Product Management = A Holistic and Practical Approach to Uncertainty Reduction /
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