國立虎尾科技大學 |

Rediscovering the Essentiality of Marketing = Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Rediscovering the Essentiality of Marketing/ edited by Luca Petruzzellis, Russell S. Winer.
Reminder of title:	Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress /
other author:	Petruzzellis, Luca.
Description:	XXXIII, 987 p. 23 illus., 11 illus. in color.online resource. :
Contained By:	Springer Nature eBook
Subject:	Customer relations—Management. -
Online resource:	https://doi.org/10.1007/978-3-319-29877-1
ISBN:	9783319298771

Rediscovering the Essentiality of Marketing = Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress /
Rediscovering the Essentiality of MarketingProceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress /[electronic resource] :edited by Luca Petruzzellis, Russell S. Winer. - 1st ed. 2016. - XXXIII, 987 p. 23 illus., 11 illus. in color.online resource. - Developments in Marketing Science: Proceedings of the Academy of Marketing Science,2363-6165. - Developments in Marketing Science: Proceedings of the Academy of Marketing Science,.

Advertising Communication -- Business-to-Business Marketing -- Consumer Behavior -- Cross-Cultural Research -- Digital and Social Media Marketing -- Distribution and Supply Chain Management -- Entrepreneurship and Small Business -- Health and Social Marketing -- Innovation and Creativity -- Integrated Marketing Communication -- International Marketing -- Luxury, Fashion and Wine Marketing -- Marketing Strategy -- Pricing and Price-Related Issues -- Product and Branding Strategies -- Relationship Marketing -- Retailing -- Selling and Sales Management -- Sensory Marketing -- Services Marketing -- Tourism and Hospitality.

This book contains the full proceedings of the 2015 Academy of Marketing Science World Marketing Congress held in Bari, Italy. The current worldwide business environment is leading marketing scholars and practitioners to reconsider a number of historical and current views of the marketplace and how it functions. Further, determining new marketing theories and practical methods whose effectiveness can be truly measured must be added to the list of current challenges for today and tomorrow. In such a period in marketing history, achieving and managing efficient and effective marketing actions is a necessity. Determining such actions is based on practical experience, solid theory and appropriate research methodology. The enclosed papers focus on new research ideas on vibrant topics that can help academics and practitioners gain new perspectives and insights into today’s turbulent marketplace. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

ISBN: 9783319298771

Standard No.: 10.1007/978-3-319-29877-1doiSubjects--Topical Terms:

1259384
Customer relations—Management.

LC Class. No.: HF5415.5-5415.53

Dewey Class. No.: 658.812

Rediscovering the Essentiality of Marketing = Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress /
LDR:03930nam a22004095i 4500 001 975586
003 DE-He213
005 20200629235350.0
007 cr nn 008mamaa
008 201211s2016 gw | s |||| 0|eng d
020 $a 9783319298771 $9 978-3-319-29877-1
024 7 $a 10.1007/978-3-319-29877-1 $2 doi
035 $a 978-3-319-29877-1
050 4 $a HF5415.5-5415.53
072 7 $a KJSU $2 bicssc
072 7 $a BUS018000 $2 bisacsh
072 7 $a KJSU $2 thema
082 0 4 $a 658.812 $2 23
245 1 0 $a Rediscovering the Essentiality of Marketing $h [electronic resource] : $b Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress / $c edited by Luca Petruzzellis, Russell S. Winer.
250 $a 1st ed. 2016.
264 1 $a Cham : $b Springer International Publishing : $b Imprint: Springer, $c 2016.
300 $a XXXIII, 987 p. 23 illus., 11 illus. in color. $b online resource.
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
347 $a text file $b PDF $2 rda
490 1 $a Developments in Marketing Science: Proceedings of the Academy of Marketing Science, $x 2363-6165
505 0 $a Advertising Communication -- Business-to-Business Marketing -- Consumer Behavior -- Cross-Cultural Research -- Digital and Social Media Marketing -- Distribution and Supply Chain Management -- Entrepreneurship and Small Business -- Health and Social Marketing -- Innovation and Creativity -- Integrated Marketing Communication -- International Marketing -- Luxury, Fashion and Wine Marketing -- Marketing Strategy -- Pricing and Price-Related Issues -- Product and Branding Strategies -- Relationship Marketing -- Retailing -- Selling and Sales Management -- Sensory Marketing -- Services Marketing -- Tourism and Hospitality.
520 $a This book contains the full proceedings of the 2015 Academy of Marketing Science World Marketing Congress held in Bari, Italy. The current worldwide business environment is leading marketing scholars and practitioners to reconsider a number of historical and current views of the marketplace and how it functions. Further, determining new marketing theories and practical methods whose effectiveness can be truly measured must be added to the list of current challenges for today and tomorrow. In such a period in marketing history, achieving and managing efficient and effective marketing actions is a necessity. Determining such actions is based on practical experience, solid theory and appropriate research methodology. The enclosed papers focus on new research ideas on vibrant topics that can help academics and practitioners gain new perspectives and insights into today’s turbulent marketplace. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
650 0 $a Customer relations—Management. $3 1259384
650 0 $a Leadership. $3 562584
650 0 $a Internet marketing. $3 559675
650 1 4 $a Customer Relationship Management. $3 995421
650 2 4 $a Business Strategy/Leadership. $3 796119
650 2 4 $a Online Marketing/Social Media. $3 1104609
700 1 $a Petruzzellis, Luca. $4 edt $4 http://id.loc.gov/vocabulary/relators/edt $3 1109921
700 1 $a Winer, Russell S. $4 edt $4 http://id.loc.gov/vocabulary/relators/edt $3 643736
710 2 $a SpringerLink (Online service) $3 593884
773 0 $t Springer Nature eBook
776 0 8 $i Printed edition: $z 9783319298764
776 0 8 $i Printed edition: $z 9783319298788
776 0 8 $i Printed edition: $z 9783319806761
830 0 $a Developments in Marketing Science: Proceedings of the Academy of Marketing Science, $x 2363-6165 $3 1254321
856 4 0 $u https://doi.org/10.1007/978-3-319-29877-1
912 $a ZDB-2-BUM
912 $a ZDB-2-SXBM
950 $a Business and Management (SpringerNature-41169)
950 $a Business and Management (R0) (SpringerNature-43719)