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Business Project Management and Marketing = Mastering Business Markets /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Business Project Management and Marketing/ edited by Michael Kleinaltenkamp, Wulff Plinke, Ingmar Geiger.
Reminder of title:	Mastering Business Markets /
other author:	Kleinaltenkamp, Michael.
Description:	VII, 399 p. 142 illus.online resource. :
Contained By:	Springer Nature eBook
Subject:	Marketing. -
Online resource:	https://doi.org/10.1007/978-3-662-48507-1
ISBN:	9783662485071

Business Project Management and Marketing = Mastering Business Markets /
Business Project Management and MarketingMastering Business Markets /[electronic resource] :edited by Michael Kleinaltenkamp, Wulff Plinke, Ingmar Geiger. - 1st ed. 2016. - VII, 399 p. 142 illus.online resource. - Springer Texts in Business and Economics,2192-4333. - Springer Texts in Business and Economics,.

Order Management -- Inquiry Evaluation and Proposal Preparation -- Pricing and Revenue Planning in the Project Business -- Order Financing and Financial Engineering -- Contract Management -- Negotiation Management -- Project Management -- Project Cooperation.

Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and business-to-business services. All contributions are presented in an accessible style, making the book well-suited as both a managerial textbook and valuable practical guide. .

ISBN: 9783662485071

Standard No.: 10.1007/978-3-662-48507-1doiSubjects--Topical Terms:

557931
Marketing.

LC Class. No.: HF5410-5417.5

Dewey Class. No.: 658.8

Business Project Management and Marketing = Mastering Business Markets /
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