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Measuring Country Image = Theory, Method, and Effects /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Measuring Country Image / by Alexander Buhmann.
Reminder of title:	Theory, Method, and Effects /
Author:	Buhmann, Alexander.
Description:	XVI, 147 p. 15 illus.online resource. :
Contained By:	Springer Nature eBook
Subject:	Communication. -
Online resource:	https://doi.org/10.1007/978-3-658-15407-3
ISBN:	9783658154073

Measuring Country Image = Theory, Method, and Effects /
Buhmann, Alexander.

Measuring Country Image Theory, Method, and Effects /[electronic resource] :by Alexander Buhmann. - 1st ed. 2016. - XVI, 147 p. 15 illus.online resource.

Towards an integrative model of the country image -- A variance-based approach for PR measurement and evaluation -- From model to measurement -- The constitution and effects of country image and identity. .

Alexander Buhmann develops a new model for measuring the constitution and effects of country images by combining well-established concepts from national identity theory and attitude theory with a recent model from reputation management. The model is operationalized and tested in two surveys. Results show how different cognitive and affective dimensions of the country image affect each other and ultimately lead to the facilitation of behavioral intentions. The book introduces a theory-grounded approach to clarify the dimensionality of the country image. It is the first to operationalize and test the dimensions of the country image by combining formative and reflective measures in a mixed-specified model. Contents Towards an integrative model of the country image A variance-based approach for PR measurement and evaluation From model to measurement The constitution and effects of country image and identity Target Groups Researchers and students of Social Sciences and Communication Studies Practitioners in International Public Relations and Public Diplomacy The Author Dr. Alexander Buhmann is Assistant Professor at the Norwegian Business School, Oslo. He received his doctorate at the Faculty of Economics and Social Sciences at the University of Fribourg, Switzerland. His research focuses on Public Relations, Corporate Communications, and Public Diplomacy.

ISBN: 9783658154073

Standard No.: 10.1007/978-3-658-15407-3doiSubjects--Topical Terms:

556422
Communication.

LC Class. No.: P87-96

Dewey Class. No.: 302.2

Measuring Country Image = Theory, Method, and Effects /
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