國立虎尾科技大學 |

Let's Get Engaged! Crossing the Threshold of Marketing’s Engagement Era = Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Let's Get Engaged! Crossing the Threshold of Marketing’s Engagement Era/ edited by Michael W. Obal, Nina Krey, Christian Bushardt.
Reminder of title:	Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference /
other author:	Obal, Michael W.
Description:	XXV, 896 p. 11 illus., 5 illus. in color.online resource. :
Contained By:	Springer Nature eBook
Subject:	Marketing. -
Online resource:	https://doi.org/10.1007/978-3-319-11815-4
ISBN:	9783319118154

Let's Get Engaged! Crossing the Threshold of Marketing’s Engagement Era = Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference /
Let's Get Engaged! Crossing the Threshold of Marketing’s Engagement EraProceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference /[electronic resource] :edited by Michael W. Obal, Nina Krey, Christian Bushardt. - 1st ed. 2016. - XXV, 896 p. 11 illus., 5 illus. in color.online resource. - Developments in Marketing Science: Proceedings of the Academy of Marketing Science,2363-6165. - Developments in Marketing Science: Proceedings of the Academy of Marketing Science,.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2014 Academy of Marketing Science (AMS) Annual Conference held in Indianapolis, Indiana, entitled Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era. This volume presents research on marketing strategy, consumer behavior, quantitative modeling, among others.

ISBN: 9783319118154

Standard No.: 10.1007/978-3-319-11815-4doiSubjects--Topical Terms:

557931
Marketing.

LC Class. No.: HF5410-5417.5

Dewey Class. No.: 658.8

Let's Get Engaged! Crossing the Threshold of Marketing’s Engagement Era = Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference /
LDR:02772nam a22004095i 4500 001 982612
003 DE-He213
005 20200706113826.0
007 cr nn 008mamaa
008 201211s2016 gw | s |||| 0|eng d
020 $a 9783319118154 $9 978-3-319-11815-4
024 7 $a 10.1007/978-3-319-11815-4 $2 doi
035 $a 978-3-319-11815-4
050 4 $a HF5410-5417.5
072 7 $a KJS $2 bicssc
072 7 $a BUS043000 $2 bisacsh
072 7 $a KJS $2 thema
072 7 $a KJSM $2 thema
082 0 4 $a 658.8 $2 23
245 1 0 $a Let's Get Engaged! Crossing the Threshold of Marketing’s Engagement Era $h [electronic resource] : $b Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference / $c edited by Michael W. Obal, Nina Krey, Christian Bushardt.
250 $a 1st ed. 2016.
264 1 $a Cham : $b Springer International Publishing : $b Imprint: Springer, $c 2016.
300 $a XXV, 896 p. 11 illus., 5 illus. in color. $b online resource.
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
347 $a text file $b PDF $2 rda
490 1 $a Developments in Marketing Science: Proceedings of the Academy of Marketing Science, $x 2363-6165
520 $a Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2014 Academy of Marketing Science (AMS) Annual Conference held in Indianapolis, Indiana, entitled Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era. This volume presents research on marketing strategy, consumer behavior, quantitative modeling, among others.
650 0 $a Marketing. $3 557931
650 0 $a Leadership. $3 562584
650 0 $a Sales management. $3 562612
650 2 4 $a Business Strategy/Leadership. $3 796119
650 2 4 $a Sales/Distribution. $3 1102104
700 1 $a Obal, Michael W. $4 edt $4 http://id.loc.gov/vocabulary/relators/edt $3 1103738
700 1 $a Krey, Nina. $4 edt $4 http://id.loc.gov/vocabulary/relators/edt $3 1103739
700 1 $a Bushardt, Christian. $4 edt $4 http://id.loc.gov/vocabulary/relators/edt $3 1103740
710 2 $a SpringerLink (Online service) $3 593884
773 0 $t Springer Nature eBook
776 0 8 $i Printed edition: $z 9783319118147
776 0 8 $i Printed edition: $z 9783319118161
776 0 8 $i Printed edition: $z 9783319791739
830 0 $a Developments in Marketing Science: Proceedings of the Academy of Marketing Science, $x 2363-6165 $3 1254321
856 4 0 $u https://doi.org/10.1007/978-3-319-11815-4
912 $a ZDB-2-BUM
912 $a ZDB-2-SXBM
950 $a Business and Management (SpringerNature-41169)
950 $a Business and Management (R0) (SpringerNature-43719)