國立虎尾科技大學 |

Chinese Consumers and the Fashion Market

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Chinese Consumers and the Fashion Market/ edited by Yingjiao Xu, Ting Chi, Jin Su.
other author:	Xu, Yingjiao.
Description:	VIII, 212 p. 16 illus., 9 illus. in color.online resource. :
Contained By:	Springer Nature eBook
Subject:	Market research. -
Online resource:	https://doi.org/10.1007/978-981-10-8429-4
ISBN:	9789811084294

Chinese Consumers and the Fashion Market
Chinese Consumers and the Fashion Market[electronic resource] /edited by Yingjiao Xu, Ting Chi, Jin Su. - 1st ed. 2018. - VIII, 212 p. 16 illus., 9 illus. in color.online resource. - Springer Series in Fashion Business,2366-8776. - Springer Series in Fashion Business,.

Part 1: Introduction of the Chinese Fashion Market -- Part 1.1: overview of the Chinese Fashion Market -- Part 1.2: Re-evaluating the Market Potential: a perspective of domestic fashion brands -- Part 1.3: Too big to lose: a perspective of global fashion brands in the Chinese market -- Part 2: Consumers in the Chinese Fashion Market -- Part 2.1: The rising middle class and luxury fashion consumption Part 2. 2: self-identity and aspirational consumption: a perspective of young consumers -- Part 2.3: fashion consumption vs. sustainability -- Part 3: Modern Vs. Traditional Chinese Consumers -- Part 3. 1: Brand consciousness and fashion consumption -- Part 3. 2: social media engagement and fashion consumption Part 3.3: mobile shopping and fashion consciousness -- Part 4: Challenges and opportunities in the Chinese Fashion Market -- Part 4.1: Are Chinese loyal consumers? –exploration of Chinese multi-brand loyalty -- Part 4. 2: Global vs. Domestic fashion brands: where do Chinese consumers stand? -- Part 4.3: Fashion Counterfeits: are consumers the only one to blame?. .

This book provides essential insights into Chinese consumer behaviors in the growing and dynamic fashion market. With increasing consumer purchasing power, readily accessible global brands, heavy application of digital technology and social media, as well as growing awareness of environmental issues, the Chinese fashion industry faces great opportunities and challenges at the same time. The contributing authors provide observations and address issues related to middle class fashion consumption, sustainable apparel consumption, technology application in fashion retailing, and the select traditional and new industry segments in the context of China’s recent and massive economic boom. As such, the book offers an invaluable reference guide for all academics and practitioners interested in the Chinese fashion market.

ISBN: 9789811084294

Standard No.: 10.1007/978-981-10-8429-4doiSubjects--Topical Terms:

809436
Market research.

LC Class. No.: HF5415.2-5415.34

Dewey Class. No.: 658.83

Chinese Consumers and the Fashion Market
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