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Market Research = The Process, Data, and Methods Using Stata /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Market Research/ by Erik Mooi, Marko Sarstedt, Irma Mooi-Reci.
Reminder of title:	The Process, Data, and Methods Using Stata /
Author:	Mooi, Erik.
other author:	Sarstedt, Marko.
Description:	XX, 416 p. 212 illus., 50 illus. in color.online resource. :
Contained By:	Springer Nature eBook
Subject:	Market research. -
Online resource:	https://doi.org/10.1007/978-981-10-5218-7
ISBN:	9789811052187

Market Research = The Process, Data, and Methods Using Stata /
Mooi, Erik.

Market ResearchThe Process, Data, and Methods Using Stata /[electronic resource] :by Erik Mooi, Marko Sarstedt, Irma Mooi-Reci. - 1st ed. 2018. - XX, 416 p. 212 illus., 50 illus. in color.online resource. - Springer Texts in Business and Economics,2192-4333. - Springer Texts in Business and Economics,.

Chapter 1: Introduction -- Chapter 2: The Market Research Process -- Chapter 3: Data -- Chapter 4: Getting Data -- Chapter 5: Descriptive Statistics -- Chapter 6: Hypothesis Testing -- Chapter 7: Regression Analysis -- Chapter 8: Factor Analysis -- Chapter 9: Cluster Analysis -- Chapter 10: Communicating the Results.

This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata. It includes advanced coverage of ANOVA, factor, and cluster analyses in Stata, as well as essential regression and descriptive statistics. It is aimed at those wishing to know more about the process, data management, and most commonly used methods in market research using Stata. The book offers readers an overview of the entire market research process from asking market research questions to collecting and analyzing data by means of quantitative methods. It is engaging, hands-on, and includes many practical examples, tips, and suggestions that help readers apply and interpret quantitative methods, such as regression, factor, and cluster analysis. These methods help researchers provide companies with useful insights.

ISBN: 9789811052187

Standard No.: 10.1007/978-981-10-5218-7doiSubjects--Topical Terms:

809436
Market research.

LC Class. No.: HF5415.2-5415.34

Dewey Class. No.: 658.83

Market Research = The Process, Data, and Methods Using Stata /
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