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Cultural Perspectives on Millennials

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Cultural Perspectives on Millennials/ by Arthur Asa Berger.
Author:	Berger, Arthur Asa.
Description:	XVII, 137 p. 27 illus., 15 illus. in color.online resource. :
Contained By:	Springer Nature eBook
Subject:	Communication. -
Online resource:	https://doi.org/10.1007/978-3-319-69685-0
ISBN:	9783319696850

Cultural Perspectives on Millennials
Berger, Arthur Asa.

Cultural Perspectives on Millennials[electronic resource] /by Arthur Asa Berger. - 1st ed. 2018. - XVII, 137 p. 27 illus., 15 illus. in color.online resource.

Chapter 1: Introduction -- Chapter 2: The Mind and Psyche of Millennials -- Chapter 3: A Sociology of Millennials -- Chapter 4: Myth and Millennials -- Chapter 5: Millennials and the Media -- Chapter 6: Marketing to Millennials -- Chapter 7: Millennials as Shoppers and Consumers -- Chapter 8: Postmodernism and Millennials -- Chapter 9: Politics and Millennials -- Chapter 10: Sexual Identity, Gender, and the Millennials -- Chapter 11: Coda.

This book provides a cultural studies analysis of Millennials and their impact on American culture and society. Beginning with an introduction that touches upon which part of the population is described as Millenial, the book also explores the Millennial psyche, marketing to Millennials, Millennials’ purchasing preferences, gender and sexuality among Millenials, and Millenials and their relation to postmodernism, among other things. Cultural Perspectives on Millenials is designed for students taking courses in cultural studies, sociology, American studies and related fields. It is written in an accessible style and makes use of numerous quotations from writers and thinkers who have written about Millennials. It is illustrated by the author. Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, USA. He is author or more than one hundred articles and seventy books on media, popular culture, humor, and tourism.

ISBN: 9783319696850

Standard No.: 10.1007/978-3-319-69685-0doiSubjects--Topical Terms:

556422
Communication.

LC Class. No.: P87-96

Dewey Class. No.: 302.23

Cultural Perspectives on Millennials
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520 $a This book provides a cultural studies analysis of Millennials and their impact on American culture and society. Beginning with an introduction that touches upon which part of the population is described as Millenial, the book also explores the Millennial psyche, marketing to Millennials, Millennials’ purchasing preferences, gender and sexuality among Millenials, and Millenials and their relation to postmodernism, among other things. Cultural Perspectives on Millenials is designed for students taking courses in cultural studies, sociology, American studies and related fields. It is written in an accessible style and makes use of numerous quotations from writers and thinkers who have written about Millennials. It is illustrated by the author. Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, USA. He is author or more than one hundred articles and seventy books on media, popular culture, humor, and tourism.
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