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Digital Marketplaces Unleashed

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Digital Marketplaces Unleashed/ edited by Claudia Linnhoff-Popien, Ralf Schneider, Michael Zaddach.
other author:	Linnhoff-Popien, Claudia.
Description:	XXXIII, 935 p. 153 illus. in color.online resource. :
Contained By:	Springer Nature eBook
Subject:	Special purpose computers. -
Online resource:	https://doi.org/10.1007/978-3-662-49275-8
ISBN:	9783662492758

Digital Marketplaces Unleashed
Digital Marketplaces Unleashed[electronic resource] /edited by Claudia Linnhoff-Popien, Ralf Schneider, Michael Zaddach. - 1st ed. 2018. - XXXIII, 935 p. 153 illus. in color.online resource.

Introduction -- Virtual and Online Marketplaces -- Financial Marketplaces -- Mobile Payment -- Trading, Travel, and Airports -- Knowledge and Marketplaces -- Big data and Data Analytics -- Marketplaces and Car Environments -- Cyber Security -- Corporate Social Business.

This collection of different views on how digitalization is influencing various industrial sectors addresses essential topics like big data and analytics, fintech and insuretech, cloud and mobility technologies, disruption and entrepreneurship. The technological advances of the 21st century have been massively impacted by the digital upheaval: there is no future without digitalization. The sale of products and services has left the classical point of sale and now takes place on a variety of channels. Whether in the automotive industry, travel and traffic, in cities, or the financial industry – newly designed ecosystems are being created everywhere; data is being generated and analyzed in real time; and companies are competing for mobile access channels to customers in order to gain knowledge about their individual contexts and preferences. In turn, customers can now publicly share their opinions, experiences and knowledge as User Generated Content, allowing them to impact the market and empowering them to build or destroy trust.

ISBN: 9783662492758

Standard No.: 10.1007/978-3-662-49275-8doiSubjects--Topical Terms:

1204562
Special purpose computers.

LC Class. No.: TK7874.6

Dewey Class. No.: 004.6

Digital Marketplaces Unleashed
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