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Localizing global marketing strategi...
~
Harvey, Janell NaKia, (1980-)
Localizing global marketing strategies = emerging research and opportunities /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Localizing global marketing strategies/ by Janell NaKia Harvey.
Reminder of title:
emerging research and opportunities /
Author:
Harvey, Janell NaKia,
Published:
Hershey, PA :Business Science Reference, : 2020.,
Description:
1 online resource (xiii, 152 p.)
Subject:
Marketing. -
Online resource:
http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-0957-9
ISBN:
9781799809593 (ebk.)
Localizing global marketing strategies = emerging research and opportunities /
Harvey, Janell NaKia,1980-
Localizing global marketing strategies
emerging research and opportunities /[electronic resource] :by Janell NaKia Harvey. - Hershey, PA :Business Science Reference,2020. - 1 online resource (xiii, 152 p.)
Includes bibliographical references (p. 129-149) and index.
"This book explores the importance of global marketing and the trends and strategies that are necessary to ensure its success"--
ISBN: 9781799809593 (ebk.)
LCCN: 2019023061Subjects--Topical Terms:
557931
Marketing.
LC Class. No.: HF5415 / .H24337 2020
Dewey Class. No.: 658.8/4
Localizing global marketing strategies = emerging research and opportunities /
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Localizing global marketing strategies
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[electronic resource] :
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emerging research and opportunities /
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by Janell NaKia Harvey.
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Hershey, PA :
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Business Science Reference,
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2020.
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1 online resource (xiii, 152 p.)
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Includes bibliographical references (p. 129-149) and index.
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"This book explores the importance of global marketing and the trends and strategies that are necessary to ensure its success"--
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http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-0957-9
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