社群商務.
Overview
Works: | 4 works in 4 publications in 4 languages |
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Titles
探討影響社群商務使用意願之因素-以Facebook為例 = = Exploring Factors Influencing the Adoption of Social Commerce in Facebook /
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(Language materials, printed)
探討社群商務中消費者之行為意圖:以越南為例 = = Investigating Customers' Behavioral Intention toward Social Commerce: An Empirical Study in Vietnam /
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(Language materials, printed)
探討社群商務之網路口碑對顧客購買決策之影響 = = Investigating the Impact of eWoM on Consumers’ Purchasing Intention in Social Commerce /
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(Language materials, printed)
Subjects