perceived price

知覺價格，知覺犧牲，知覺品質，知覺價值，品牌形象與顧客滿意度之研究－以臺灣飲料為例 = = The Relationships among Perceived Price, Perceived Sacrifice, Perceived Quality, Perceived Value, Brand Image and Customer Satisfaction– An Empirical Study of Taiwan Packaged Beverage / by: (Language materials, printed)

brand image

customer satisfaction

perceived price

perceived quality

perceived sacrifice

perceived value

品牌形象

知覺價值

知覺價格

知覺品質

知覺犧牲

顧客滿意度