purchasing intention.

探討O2O及B2B2C發展下購買意願之影響因素-以美食外送平台foodpanda為例 = = Exploring the Impact Factors of Purchasing Intention under the Development of O2O and B2B2C :: A Case Study of the foodpanda / by: (Language materials, printed)

品牌認知與知覺品質對品牌態度與購買意願之影響-以製造商品牌與自有品牌為例 = = The Influence of Brand Awareness and Perceived Quality on Brand Attitude and Purchasing Intention: Taking Manufacturer Brands and Private Labels as Examples / by: (Language materials, printed)

品牌態度.

購買意願.

美食外送平台.

perceived quality.

brand image.

brand awareness.

知覺品質.

food delivery platform.

purchasing intention.

品牌認知.

資訊系統成功模式.

品牌形象.

購買行為.

brand attitude.

information system success model.