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品牌認知與知覺品質對品牌態度與購買意願之影響-以製造商品牌與自有品牌為例...

徐意婷

品牌認知與知覺品質對品牌態度與購買意願之影響-以製造商品牌與自有品牌為例 = = The Influence of Brand Awareness and Perceived Quality on Brand Attitude and Purchasing Intention: Taking Manufacturer Brands and Private Labels as Examples /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	品牌認知與知覺品質對品牌態度與購買意願之影響-以製造商品牌與自有品牌為例 = / 徐意婷撰.
其他題名:	The Influence of Brand Awareness and Perceived Quality on Brand Attitude and Purchasing Intention: Taking Manufacturer Brands and Private Labels as Examples /
其他題名:	The Influence of Brand Awareness and Perceived Quality on Brand Attitude and Purchasing Intention: Taking Manufacturer Brands and Private Labels as Examples.
作者:	徐意婷
出版者:	雲林縣 : 國立虎尾科技大學 , : 民104.06.,
面頁冊數:	[8], 63面 : 圖, 表 ; : 30公分.;
附註:	指導教授：徐怡.
標題:	purchasing intention. -
電子資源:	http://cetd.lib.nfu.edu.tw/etdservice/view_metadata?etdun=U0028-0707201521314200

品牌認知與知覺品質對品牌態度與購買意願之影響-以製造商品牌與自有品牌為例 = = The Influence of Brand Awareness and Perceived Quality on Brand Attitude and Purchasing Intention: Taking Manufacturer Brands and Private Labels as Examples /
徐意婷

品牌認知與知覺品質對品牌態度與購買意願之影響-以製造商品牌與自有品牌為例 = The Influence of Brand Awareness and Perceived Quality on Brand Attitude and Purchasing Intention: Taking Manufacturer Brands and Private Labels as Examples / The Influence of Brand Awareness and Perceived Quality on Brand Attitude and Purchasing Intention: Taking Manufacturer Brands and Private Labels as Examples.徐意婷撰. - 初版. - 雲林縣 : 國立虎尾科技大學 , 民104.06. - [8], 63面 : 圖, 表 ; 30公分.

指導教授：徐怡.

含參考書目.Subjects--Topical Terms:

1047259
purchasing intention.

品牌認知與知覺品質對品牌態度與購買意願之影響-以製造商品牌與自有品牌為例 = = The Influence of Brand Awareness and Perceived Quality on Brand Attitude and Purchasing Intention: Taking Manufacturer Brands and Private Labels as Examples /
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