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徐意婷

Overview

Works:	1 works in 2 publications in 1 languages

Titles

品牌認知與知覺品質對品牌態度與購買意願之影響-以製造商品牌與自有品牌為例 = = The Influence of Brand Awareness and Perceived Quality on Brand Attitude and Purchasing Intention: Taking Manufacturer Brands and Private Labels as Examples / by: 徐意婷 (Language materials, printed)

運用Kano模式與IPA評估便利商店服務品質-以統一超商為例 = = The Service Quality Evaluation of Convenience Store through Applying Kano Model and IPA – A Study of Seven-Eleven Store / by: 徐意婷 (Language materials, printed)

Subjects

便利商店. 品牌態度. Kano 二維品質模式. 購買意願. IPA. 顧客滿意. Kano’s Model. perceived quality. brand awareness. 知覺品質. purchasing intention. 品牌認知. Customer Satisfaction. brand attitude. Convenience Store.

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